Sales Programs Manager

C T Corporation System (DE); Madrid; Hybrid; EUR 110,000 - 140,000; Full time

Job summary

Wolters Kluwer is seeking a Sales Programs Manager to accelerate pipeline growth and seller productivity by designing and scaling strategic programs across European markets. You will partner with senior stakeholders to translate priorities into measurable programs that improve pipeline creation, conversion and revenue growth, with a focus on the Tax & Accounting division.

The role requires 5+ years in Sales Programs/Strategy with strong CRM/BI proficiency and an ability to manage

Qualifications

• Bachelor's degree required.
• 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
• Advanced analytical and problem-solving skills.
• Executive stakeholder management.
• Experience leading complex, cross-functional programs.
• Strong written and verbal communication.
• Proficiency with CRM, business intelligence and productivity tools.

Responsibilities

• Sales program strategy and execution across markets.
• Pipeline generation and performance management.
• Sales leader partnership and governance.
• Cross-functional collaboration with go-to-market teams.
• Governance, communication and continuous improvement.

Skills

Sales Programs

Sales Strategy

Revenue Operations

Sales Operations

Demand Generation

Field Marketing

Executive stakeholder management

Communication

Education

Bachelor's degree

Tools

CRM software

BI tools

Productivity tools

Job description

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

About the Role:

The Sales Programs Manager will accelerate pipeline growth and seller productivity by designing, launching and scaling strategic sales programs across European markets. Operating at the intersection of sales strategy, pipeline generation, field execution and enablement, the role will partner with senior cross-functional stakeholders to translate business priorities and performance insights into measurable programs that improve pipeline creation, conversion and revenue growth, with a primary focus on supporting the commercial objectives of Wolters Kluwer's Tax & Accounting division.

Responsibilities:

• Sales program strategy and execution

  Design, launch and manage structured sales programs that drive pipeline creation, opportunity progression and revenue growth across markets.

  Partner with Sales Leaders to identify priority segments, territories, industries, products or customer cohorts where targeted programs can improve performance.

  Build program plans from concept through execution, including objectives, target audience, messaging, seller actions, enablement needs, success metrics and reporting cadence.

  Own the operating rhythm for key initiatives, ensuring programs are delivered on time, adopted by sales teams and continuously improved based on results.

• Pipeline generation and performance management

  Analyze pipeline, activity, conversion and sales productivity data to identify gaps, trends and growth opportunities.

  Translate insights into practical sales plays, demand-generation initiatives, account targeting and seller actions.

  Monitor program impact against KPIs such as pipeline generated, pipeline influenced, opportunity conversion, ACV, win rate, sales activity and seller engagement.

  Create clear reporting and dashboards to communicate performance, risks and recommendations to sales leadership.

• Sales leader partnership

  Act as a trusted advisor and business partner to regional and country-level Sales Leaders.

  Participate in sales leadership meetings to provide program updates, pipeline insights and recommendations.

  Help sales teams prioritize where to focus, which plays to run and how to execute with consistency.

  Support quarterly and annual planning by identifying pipeline-generation priorities and building associated program calendars.

• Cross-functional collaboration

  Work closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing and Customer Success to align programs with broader go-to-market priorities.

  Coordinate sales and marketing execution to ensure campaigns translate into actionable seller motions.

  Partner with Enablement to equip sales teams with talk tracks, assets, training, account targeting, dashboards and follow-up guidance.

  Share best practices across markets and scale successful programs regionally.

• Governance, communication and continuous improvement

  Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points and retrospectives.

  Track adoption and outcomes, gather feedback from sellers, and refine program based on lessons learned.

  Prepare concise executive communications, readouts and recommendations.

  Promote a culture of experimentation, accountability and continuous improvement across sales programs.

Qualifications:

• Education

  Bachelor's degree required.

• Experience

  5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.

  Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.

• Advanced analytical and problem-solving skills

• Executive stakeholder management

• Experience leading complex, cross-functional programs

• Strong written and verbal communication

• Proficiency with CRM, business intelligence and productivity tools

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess y

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status, in accordance with local regulations.

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