Sales Programs Manager

Wolters Kluwer Tax and Accounting España, S.L.U.; Madrid; Híbrido; EUR 85.000 - 125.000; Jornada completa

Descripción de la vacante

Wolters Kluwer is seeking a Sales Programs Manager to accelerate pipeline and seller productivity across European markets. The role partners with senior stakeholders to translate priorities into scalable programs that improve pipeline creation, conversion and revenue growth for the Tax & Accounting division.

The ideal candidate has 5+ years in Sales Programs or related fields, strong B2B SaaS exposure, and excellent analytical and communication skills.

Formación

• Bachelor’s degree required.
• 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high-growth commercial environment.
• Advanced analytical and problem-solving skills.
• Executive stakeholder management experience.
• Experience leading complex, cross-functional programs.
• Strong written and verbal communication.
• Proficiency with CRM, business intelligence and productivity tools.

Responsabilidades

• Sales program strategy and execution: Design, launch and manage structured sales programs that drive pipeline creation and revenue growth across markets.
• Pipeline generation and performance management: Analyze pipeline, activity and conversion data to identify gaps and opportunities.
• Sales leader partnership: Act as a trusted advisor to regional and country-level Sales Leaders and provide program updates and recommendations.
• Cross-functional collaboration: Align programs with go-to-market priorities and coordinate sales and marketing execution.
• Governance, communication and continuous improvement: Establish governance, track adoption and prepare executive readouts.

Conocimientos

Sales strategy

Revenue operations

Cross-functional collaboration

Executive stakeholder management

Analytical thinking

Educación

Bachelor’s degree

Herramientas

CRM

BI/tools

Descripción del empleo

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

About the Role

The Sales Programs Manager will accelerate pipeline growth and seller productivity by designing, launching and scaling strategic sales programs across European markets. Operating at the intersection of sales strategy, pipeline generation, field execution and enablement, the role will partner with senior cross‑functional stakeholders to translate business priorities and performance insights into measurable programs that improve pipeline creation, conversion and revenue growth, with a primary focus on supporting the commercial objectives of Wolters Kluwer's Tax & Accounting division.

Responsibilities

• Sales program strategy and execution: Design, launch and manage structured sales programs that drive pipeline creation, opportunity progression and revenue growth across markets. Partner with Sales Leaders to identify priority segments, territories, industries, products or customer cohorts where targeted programs can improve performance. Build program plans from concept through execution, including objectives, target audience, messaging, seller actions, enablement needs, success metrics and reporting cadence. Own the operating rhythm for key initiatives, ensuring programs are delivered on time, adopted by sales teams and continuously improved based on results.
• Pipeline generation and performance management: Analyze pipeline, activity, conversion and sales productivity data to identify gaps, trends and growth opportunities. Translate insights into practical sales plays, demand‑generation initiatives, account targeting and seller actions. Monitor program impact against KPIs such as pipeline generated, pipeline influenced, opportunity conversion, ACV, win rate, sales activity and seller engagement. Create clear reporting and dashboards to communicate performance, risks and recommendations to sales leadership.
• Sales leader partnership: Act as a trusted advisor and business partner to regional and country‑level Sales Leaders. Participate in sales leadership meetings to provide program updates, pipeline insights and recommendations. Help sales teams prioritize where to focus, which plays to run and how to execute with consistency. Support quarterly and annual planning by identifying pipeline‑generation priorities and building associated program calendars.
• Cross‑functional collaboration: Work closely with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing and Customer Success to align programs with broader go‑to‑market priorities. Coordinate sales and marketing execution to ensure campaigns translate into actionable seller motions. Partner with Enablement to equip sales teams with talk tracks, assets, training, account targeting, dashboards and follow‑up guidance. Share best practices across markets and scale successful programs regionally.
• Governance, communication and continuous improvement: Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points and retrospectives. Track adoption and outcomes, gather feedback from sellers, and refine program based on lessons learned. Prepare concise executive communications, readouts and recommendations. Promote a culture of experimentation, accountability and continuous improvement across sales programs.

Qualifications

• Education: Bachelor’s degree required.
• Experience: 5+ years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
• Strong understanding of B2B sales motions, ideally in SaaS, cloud, enterprise technology or a high‑growth commercial environment.
• Advanced analytical and problem‑solving skills.
• Executive stakeholder management experience.
• Experience leading complex, cross‑functional programs.
• Strong written and verbal communication.
• Proficiency with CRM, business intelligence and productivity tools.

If making a difference matters to you, then you matter to us.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status, in accordance with local regulations.

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Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—an interview with a human. To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI‑generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide.

Our mission is to empower our professional customers with the AI‑powered solutions they need to make critical decisions, achieve successful outcomes and increase productivity. We deliver trusted, AI‑powered expert solutions that combine deep domain knowledge, proprietary content and advanced technology to provide expert‑validated insights, automate workflows and drive better outcomes. Today, nearly 70% of our digital revenues come from AI‑powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains.

We are committed to helping professionals navigate complexity, improve the way they work and solve critical challenges through cloud‑based, AI‑powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high‑stakes environments where accuracy and trust are essential.

With a nearly 190‑year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

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