Sales Manager Spain

Baseform; Valencia; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Commission plan

Travel 30-40%

International team

Job summary

Baseform is expanding its Spain team and seeks a self-directed sales pro to own the territory, manage existing accounts, and grow the pipeline for water and wastewater customers.

You’ll lead end-to-end sales, engage with utilities and partners, and collaborate with engineering and marketing to position our software for public-sector use in Spain and beyond.

Qualifications

• 5+ years of B2B sales, incl. software or services to public utilities.
• Proven track record closing public-sector deals with measurable results.
• Ability to own full sales cycle: prospecting to close.
• Strong CRM and forecasting discipline; HubSpot preferred.

Responsibilities

• Develop and execute Spain sales strategy with a predictable pipeline.
• Run deals end to end, from first meeting to signed contract.
• Lead responses to RFPs/RFQs and coordinate with partners.
• Maintain CRM and deliver weekly forecasts and monthly pipeline reviews.
• Present at conferences and build market presence for Baseform.

Skills

B2B sales

Spanish municipalities experience

Full sales cycle

HubSpot CRM

Public sector deals

English proficiency

Tools

HubSpot

Job description

Baseform develops SaaS solutions for the water and wastewater industry. Our software is used by utilities serving more than 25 million people across the United States, Spain, Portugal, Brazil and other countries. Spanish customers include Consorcio de Aguas Bilbao Vizcaya, Acciona Agua, EMALSA and EMUASA-Veolia. Utilities use Baseform to predict pipe failures, plan capital investment, and monitor their networks in real time.

Our Spanish team is growing. We are looking for a self-directed sales professional who can run existing and new customers and help grow our sales in Spain.

The role

You will develop and execute Baseform's Spain sales strategy, building a consistent and predictable pipeline of water and wastewater utilities, directly and through partners. You will run deals end to end, from first meeting to signed contract. You will have a high degree of autonomy: you plan your own territory and week, work alongside the spanish engineering team, and work remotely with our teams in Portugal.

Responsabilities

New business

• Prospect, qualify and close new subscriptions with municipal and investor-owned utilities
• Run discovery meetings and product demos
• Negotiate pricing and terms within company guidelines
• Influence customer to position our product as the preferred solution

Existing business

• Take ownership of the assigned existing customer portfolio, acting as the main point of contact
• Identify and pursue upsell and cross-sell opportunities
• Expand user adoption within each customer account
• Manage accounts to drive high satisfaction, strong loyalty, and timely renewals

Public procurement

• Lead responses to RFPs, RFQs and other solicitations, with support from the team
• Where appropriate, encourage customers to define specifications that align with our product’s capabilities and differentiators
• Build relationships with utility engineering, operations and procurement staff before solicitations are issued
• Use cooperative purchasing and partner contract vehicles where available

Pipeline and reporting

• Meet the KPI metrics defined for the position
• Build pipeline through outbound prospecting, events and partners
• Keep the CRM (HubSpot) up to date at all times
• Deliver a weeklyforecast and a monthly pipeline review

Market presence and team

• Present at conferences, webinars and DAQUAS technical groups
• Contribute to case studies and marketing campaigns
• Share market and customer feedback with our sales, product and marketing teams
• Help build the Baseform sales playbook and help onboard future sales team members
• Collaborate closely with the Baseform Global sales team and take ownership of your contribution to the Baseform sales process and company culture

What we are looking for

• 5+ years of B2B sales, including at least 2 years selling software, analytics or technical services to spanish municipalities, utilities or public agencies
• A record of closing public-sector deals through RFPs, cooperative contracts or sole source, with numbers you can share
• Comfortable running the full sales cycle on your own: prospecting, discovery, demo, proposal, negotiation and close
• Self-directed, organizing your own time
• Confident with data-heavy software, and able to demo it credibly without an engineer in the room
• Disciplined with CRM and forecasting (HubSpot preferred)
• Willing to evangelize: trade shows, committees, webinars and knocking on doors
• Able to write a territory plan and defend it with numbers
• Based in Valencia or nearby, or willing to relocate to the Valencia area
• Native Spanish speaker with fluent English proficiency
• Existing relationships with utility directors, engineering firms or distributors
• Experience with pipe failure prediction, asset management, non-revenue water or network monitoring products
• Experience hiring, coaching or leading other sellers, or building a sales process from scratch
• Experience in an early-stage or fast-growing company
• Active in DAQUAS, IWA or other relevant water committees
• German or French as a third language

What we offer

• A product with proven results at some of the largest spanish utilities
• Real ownership of a growing market, with direct access to the company's founders
• Base salary, commission plan and benefits
• A small, international team that values initiative

Reports to:Baseform leadership

Type:Full-time

Travel:30-40% (utility visits, partner events, conferences)