Senior Marketing Data Analyst

Talantir; Barcelona; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Healthcare insurance

Wellness programs

Flexible time off

Meal vouchers

Job summary

Docplanner Group is seeking a Sr. Marketing Data Analyst to develop world-class marketing analytics, partnering with data engineers and BI to build scalable data structures and dashboards for KPI, budget and ROI.

You will lead data quality, collaborate with Marketing stakeholders, apply data science approaches, and translate complex analyses to executives. This role requires 5+ years in marketing analytics, strong SQL, Tableau/Power BI, DBT, and fluency in English with Spanish or other European

Qualifications

• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 5 years of experience in marketing and/or sales analytics. Track record of delivering increased marketing effectiveness with measurable ROI and sales conversion and revenue improvements. Advanced analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
• Experience with data pipeline and warehouse tools - DBT experience required
• Experience translating technical terms and explaining complex analysis to business stakeholders
• Experience working with B2B sales motion. (Account-based marketing experience is a bonus.)
• Knowledge of marketing data. Experience with analyzing data from Hubspot and Salesforce is particularly desired.
• Proven ability to manage multiple, competing priorities simultaneously
• Positive can-do attitude with strong initiative and follow through
• Insatiable appetite to learn and grow
• Preference to be in Europe Strong level of business English with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus.

Responsibilities

• Understand common challenges in data structures and strategies to build data products that are stable, scalable, and performant
• Lead data quality issue analysis and resolution action plans and governance
• Work collaboratively and develop relationships with Marketing stakeholder groups to understand business objectives and build data solutions that meet these needs
• Provides thought leadership for complex problems requiring a data science approach
• Build scalable dashboards for key marketing KPIs, budget and ROI analysis
• Drive insight generation and explain the impact of these insights to key business stakeholders.
• Receive and conduct ad-hoc data analysis and reporting requests that require data blending from multiple data sources
• Structure and present analyses to executives and other key stakeholders

Skills

SQL

Tableau

Power BI

Excel

Data visualization

Marketing analytics

Stakeholder collaboration

Education

Degree in statistics/data science/marketing analytics

Bachelor’s or higher in a related field

Tools

DBT

HubSpot

Salesforce

Google Analytics

Job description

At Docplanner Group, we're on a mission to help people live longer, healthier lives. As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: https://pro.doctoralia.es/

Why join us?

• Real impact - We help doctors help patients. Your work truly makes a difference.
• At scale, yet agile - 3,000+ employees, but still fast, flexible, and hands-on.
• Shape the future, sustain growth - Make a difference now *and* build for long-term success.

Job Description

The Sr. Marketing Data Analyst will be responsible to develop world-class marketing analytics that power the marketing team to make informed, insight driven decisions. They will partner with our data engineers, product data and business intelligence teams to create the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools. Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization. They are also responsible to build and champion the framework and methodology for efficient marketing data analysis.

You Will:

• Understand common challenges in data structures and strategies to build data products that are stable, scalable, and performant
• Lead data quality issue analysis and resolution action plans and governance
• Work collaboratively and develop relationships with Marketing stakeholder groups to understand business objectives and build data solutions that meet these needs
• Provides thought leadership for complex problems requiring a data science approach
• Build scalable dashboards for key marketing KPIs, budget and ROI analysis
• Drive insight generation and explain the impact of these insights to key business stakeholders.
• Receive and conduct ad-hoc data analysis and reporting requests that require data blending from multiple data sources
• Structure and present analyses to executives and other key stakeholders

Qualifications

• Degree in statistics, data science, business analytics, marketing analytics, or related field
• Minimum 5 years of experience in marketing and/or sales analytics. Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements. Advanced analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required)
• Experience with data pipeline and warehouse tools - DBT experience required
• Experience translating technical terms and explaining complex analysis to business stakeholders
• Experience working with B2B sales motion. (Account-based marketing experience is a bonus.)
• Knowledge of marketing data. Experience with analyzing data from Hubspot and Salesforce is particularly desired.
• Proven ability to manage multiple, competing priorities simultaneously
• Positive can-do attitude with strong initiative and follow through
• Insatiable appetite to learn and grow
• Preference to be in Europe Strong level of business English with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus.

Additional Information

What to Expect from Our Hiring Process

1. Intro Chat: A first call with our Talent Partner Ainhoa to explore mutual fit around relevant skills, value alignment, and motivation.
2. Hiring Manager Interview: A deeper conversation about your background, aspirations, and experience, with Nick (your future manager)
3. Business Case: A take-home exercise with dedicated prep time, designed to understand how you approach real-life problems and think through regulatory scenarios. You’ll then walk us through your approach in a collaborative discussion
4. References & Offer!

Please note: At this time, we are not able to sponsor visas for this position. To apply, you must already have the legal right to work in your country of residence or the location of the role.

Why You’ll Love It Here

• Global Benefits - No matter where you are, you'll have access to: Healthcare insurance - so you can focus on what matters. Wellness that works for you - from gym memberships to mental health support, we've got you covered. Time off that counts - whether it's a vacation, your birthday, or just a day to recharge, we believe in balance.
• Local Perks - Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave.
• Career Growth - We're growing, and so can you! You'll find lots of chances to learn, develop, and explore new paths—whether within your team or through cross-functional projects.
• A Truly Global Team - Work with talented people from all over the world in a diverse and inclusive environment.
• Flexibility That Works for You - Remote work and flexible hours aren't just buzzwords here. While the extent of flexibility depends on your role and team, we value results over rigid schedules. Prefer an office setting? You're welcome at any of our hubs in Barcelona, Warsaw, Curitiba, Rio de Janeiro, Mexico City, Bogotá, Munich, Rome or Bologna.

What We Believe In

• Focus on results - we're here to make an impact.
• Think like an owner - take responsibility, drive outcomes.
• Keep it simple, keep it lean - smart solutions over complexity.
• Be respectful and radically honest - openness builds trust.
• Learn and be curious - growth is part of the job.

Don't just take our word for it - check out our Glassdoor to hear what our people say!

We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We welcome applicants from all walks of life, regardless of gender, disability, or background, and are dedicated to fostering an inclusive workplace where everyone feels valued and empowered to contribute.