Remote Email Marketing Lead — Strategy, Automation & Growth

Digital Silk - Growing Brands Online; España; Remote; EUR 42,000 - 65,000; Full time

Benefits offered by this job

Shares in company

Work-from-home

4 weeks PTO

Yearly raises

Job summary

Digital Silk - Growing Brands Online is seeking an amazing Email Marketing Specialist to develop, implement and update campaigns for our US-headquartered, remote-friendly team.

We require 5+ years of email marketing experience, proficiency with marketing automation platforms (HubSpot, Salesforce, Marketo, Dynamics365), and strong English communication. You will manage campaigns, segmentation, and reporting while aligning with international compliance standards.

Qualifications

• 5+ years of relevant email marketing experience.
• Proficient in marketing automation platforms: HubSpot, Salesforce, Marketo, Dynamics365.
• Experience managing marketing automation programs and email deployments.
• Extreme attention to detail in testing and quality assurance.
• Strong written and spoken English.
• Familiarity with updating and manipulating HTML and VML for emails.
• Strong understanding of international email compliance laws and how they tie to marketing practices.
• Ability to work 8am to 5pm EST (with breaks).

Responsibilities

• Lead email marketing strategy and execution.
• Manage client email activities, including lifecycle, engagement, and promotions.
• Collaborate with content, marketing, and design teams to create campaign messaging and newsletters.
• Segment audiences for better engagement and results.
• Utilize email automation software for campaign optimization.
• Analyze campaign performance and suggest improvements.
• Optimize lead nurturing workflows.
• Conduct A/B testing to improve email KPIs.
• Establish a reporting framework for data-driven recommendations.
• Ensure compliance with industry policies and best practices.
• Support marketing campaigns with email and landing page creation.

Skills

Email marketing

Marketing automation

A/B testing

English communication

HTML/VML email

Tools

HubSpot

Salesforce

Marketo

Dynamics 365

Job description

Digital Silk - Growing Brands Online is seeking an amazing Email Marketing Specialist to develop, implement and update campaigns for our US-headquartered, remote-friendly team.

We require 5+ years of email marketing experience, proficiency with marketing automation platforms (HubSpot, Salesforce, Marketo, Dynamics365), and strong English communication. You will manage campaigns, segmentation, and reporting while aligning with international compliance standards.