Regional Marketing Leader - Enterprise AI & Growth

Wonderful; España; On-site; EUR 90,000 - 120,000; Full time

Job summary

Wonderful is seeking an experienced Regional Marketing Manager to build and scale the brand, ecosystem, and market presence across the region. You will partner with the Regional GM to align marketing with regional priorities and support the customer lifecycle from awareness to retention.

You will own the regional go-to-market strategy, drive integrated programs, lead field marketing initiatives, and collaborate with Central Marketing to execute revenue growth.

Qualifications

• 8+ years in B2B enterprise marketing with field marketing and demand gen.
• Proven ability to partner with regional leaders and drive revenue outcomes.
• Experience translating product messaging into regional campaigns.
• Strong GTM and full customer lifecycle understanding.
• English proficiency; other languages a plus.

Responsibilities

• Serve as strategic marketing partner to Regional GM and execute regional plans.
• Own and execute regional marketing strategy across the customer lifecycle.
• Plan and deliver integrated programs for brand awareness and demand generation.
• Lead regional field marketing, events, partnerships, PR and communications.
• Collaborate with leadership and Central Marketing to drive go-to-market initiatives.
• Localise global messaging and product positioning for regional audiences.
• Develop ABM programs targeting priority enterprise accounts.
• Build relationships with customers, partners, analysts and media.
• Manage regional marketing budgets, agencies and vendors.
• Measure marketing performance and optimise campaigns for ROI.
• Provide market intelligence and competitive feedback to shape strategy.

Skills

B2B marketing

Field marketing

Demand generation

ABM

Strategic partnerships

Cross-functional collaboration

Job description

Wonderful is seeking an experienced Regional Marketing Manager to build and scale the brand, ecosystem, and market presence across the region. You will partner with the Regional GM to align marketing with regional priorities and support the customer lifecycle from awareness to retention.

You will own the regional go-to-market strategy, drive integrated programs, lead field marketing initiatives, and collaborate with Central Marketing to execute revenue growth.