Product Marketing Manager, EcoStruxure Platform

Schneider Electric Corp; Barcelona; Híbrido; EUR 60.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible schedule

Hybrid work

Holy Pack: extra vacation days

Floating Holidays

Sabbatical Pack

Descripción de la vacante

Schneider Digital es la unidad de transformación digital del grupo, con hubs globales y más de 450 empleados en Barcelona realizando proyectos de datos, ciberseguridad, ERP, nube e infraestructuras. Buscamos un Product Marketing Manager para definir el mensaje, audiencias y estrategia de adopción de la EcoStruxure Platform, incorporando herramientas de IA para mejorar la velocidad y calidad del contenido.

El rol implica trabajar con gestores de producto, unidades de negocio y comunicación

Formación

• 5+ años en marketing de producto o rol comparable.
• Capacidad para crear contenido para audiencias técnicas y de negocio.
• Lectura técnica: familiaridad con plataformas de software, APIs y conceptos de producto.
• Experiencia práctica usando herramientas de IA en el trabajo diario.
• Punto de vista definido: propones dirección en lugar de esperar.
• Excelentes habilidades de colaboración, presentaciones e influencia de stakeholders.
• Excelente comunicación escrita y verbal en inglés.

Responsabilidades

• Modelar el entendimiento de la plataforma a través del negocio.
• Traducir capacidades técnicas en valor claro para cada audiencia.
• Incrementar la calidad y consistencia de la comunicación de la plataforma.
• Hacer visibles estándares de accesibilidad y progreso entre equipos.
• Apoyar la adopción mediante segmentación, posicionamiento y discusiones de precios.
• Definir el messaging y propositions por segmento, manteniendo narrativas consistentes.
• Crear contenido de alta calidad y narrativas de lanzamiento.
• Liderar ejecuciones impulsadas por IA para generación de contenido y automatización.
• Coordinar con PMs de plataforma y stakeholders globales de comunicaciones.
• Medir awareness e engagement y usar insights para mejorar la estrategia.

Conocimientos

Product marketing

Technical literacy

AI tools usage

Written communication

Stakeholder influence

Collaboration skills

English proficiency

Descripción del empleo

Buscando causar un IMPACTO con tu carrera?

Al considerar unirte a un nuevo equipo, la cultura es importante. En Schneider Electric, nuestros valores y comportamientos son la base para crear una cultura de excelencia que apoya el éxito empresarial. Creemos que nuestros valores IMPACT – Inclusión, Maestría, Propósito, Acción, Curiosidad, Trabajo en Equipo – comienzan con nosotros.

We are your Energy Technology Partner. We electrify, automate, and digitalize every industry, business, and home, driving efficiency and sustainability for all.

At Schneider Electric, our values – IMPACT (Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork) – are the foundation of everything we do. Becoming an Impact Maker means turning sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Are you ready to lead the digital transformation to create a more sustainable world?

If you are up to challenge your creativity and make an impact, we are excited to welcome you!

Schneider Digital is the digital department of Schneider Electric, leading the digital transformation in the company by giving support globally to our internal teams and our clients. Schneider Digital consists of 6 Digital Hubs worldwide which are strategically located to ensure a 24/7 support across the company (France, China, India, USA, Mexico and Spain). Our Digital Hub in Barcelona is formed by +450 employees working in strategic projects and different roles such as Data, Cybersecurity, ERP, Cloud, Infrastructures, IT Project Management or Digital Marketing.

We are embarking on a transformation to accelerate the growth of XaaS (SaaS, PaaS, DaaS). We are a team of value-driven innovators and doers working passionately to apply cutting-edge technology to solve real-world business problems.

Within Schneider Digital, the EcoStruxure Platform is the foundation of our IIoT and digital offers, providing the shared services, data capabilities, and developer experience that teams across all business units build on. As the platform scales, how its value is understood and adopted is becoming as important as the technology itself.

We are looking for a Product Marketing Manager to own how the EcoStruxure Platform is understood, adopted, and valued across Schneider Electric. This is a product marketing role first: shaping messaging, articulating value by audience, and supporting adoption strategy, with communications as the vehicle rather than the mandate.

You will bring a point of view, create content yourself, and build a coherent platform narrative. You will also use AI to work faster and at higher quality, from content generation to research and workflow automation.

You will sit within Platform Experience and Digital Accessibility, and also support communications for Schneider Electric's global digital accessibility program.

What will you do?

The EcoStruxure Platform is central to Schneider Electric's digital strategy, but its value is only realized when teams across the company understand what it offers and how to use it. In this role, you will:

• Shape how the platform is understood across the business
• Turn technical capability into clear, usable value for each audience
• Raise the quality and consistency of platform communication
• Make accessibility standards and progress visible across teams

Primary Responsabilities

• Adoption: Support platform adoption and go-to-market strategy by contributing to segmentation, positioning, and pricing discussions, and by identifying where clearer messaging removes adoption barriers.
• Messaging: Define and maintain platform messaging and positioning, including value propositions by segment and a consistent narrative that connects platform capabilities to business outcomes.
• Content: Own the creation of high-quality content, including memos, release communications, product content, enablement material, and launch narratives, at a quality level that stands on its own.
• AI-enabled execution: Use AI tools to generate, adapt, and scale content, automate recurring work, and raise output quality, while retaining accountability for judgment and accuracy.
• Launches: Lead communication for platform releases and new capabilities, translating technical change into clear, relevant value for each audience.
• Partnership: Work closely with platform product managers, business-unit stakeholders, and global communications to align messaging while keeping platform messaging distinct and specific.
• Measurement: Define and track measures of awareness, engagement, and effectiveness of product marketing activities, and use insights to improve the strategy.

What qualifications will make you successful?

Required Qualifications

• 5+ years in product marketing or a comparable role combining product strategy, messaging, and communications.
• A proven ability to create content, including writing for technical and business audiences.
• Technical literacy: comfort with software platforms, APIs, and product concepts, sufficient to understand what is being built and translate it into clear value.
• Hands-on experience using AI tools in daily work and a strong interest in emerging AI capabilities.
• A demonstrated point of view: you propose direction rather than wait for it.
• Strong collaboration, presentation, and stakeholder-influence skills across product, engineering, design, and business teams.
• Excellent written and verbal communication skills in English.

Preferred Qualifications

• Background bridging technical and marketing work, whether moving from a technical role toward marketing or from marketing toward technical products.
• Experience with B2B platform, developer, or enterprise software products.
• Experience with internal enablement or adoption programs in a large organization.
• Experience building AI-assisted content or automation workflows.
• Familiarity with digital accessibility, or interest in learning it.
• Experience contributing to pricing, packaging, or segmentation work.

What's in it for me?

We adapt to you:

• With our flexible schedule, you'll have the freedom to adjust your work hours to accommodate your personal needs and responsibilities.
• We know how great it is to work from home. With our hybrid work plan, you can enjoy working from the comfort of your home.
• Need more time to relax and disconnect? With our Holy Pack, you can purchase additional vacation days to recharge when you need it most.
• Celebrate holidays your way! With Floating Holidays, you can exchange holidays for other days that better suit your plans and personal preferences.
• Need additional time to explore new experiences or focus on personal projects? With the Sabbatical Pack, you can request up to 2 months of extra leave (unpaid).
• We value the importance of family and want to support you in all aspects of your life. Our Global Family Leave Policy provides flexible paid conditions for when you need it most, whether you're about to be a parent, need time to overcome a loss, or to care for a loved one.
• With access to the health and wellness platform Wellwo, you and up to 5 people of your choice can enjoy access to wellness content, nutrition counseling, fitness classes, and more!
• From dance classes to booking a hotel spa, we offer an agreement with Wellhub so you can access a network of thousands of gyms and sports centers to keep your body active in the way you like best.
• Your well-being is our priority. You will have medical service at your workplace for close attention to any medical needs.
• With Career Hub, our AI-driven professional development platform, you can connect with job opportunities, projects, and mentors at Schneider Electric globally.
• We offer you the opportunity to be a shareholder of Schneider Electric and share in our achievements with our stock ownership program.
• We celebrate everyone's talent and success with our recognition program, through which you can give and receive points for your achievements and redeem them for gift cards at your favorite stores.
• You will have life insurance for your protection.
• We offer you a Flexible Remuneration Plan in which you can choose from a variety of options, such as health insurance, meal vouchers, childcare vouchers, transportation vouchers, training, and more.
• With Club Schneider, you will enjoy special discounts at your favorite stores, restaurants, travel agencies, and other external services.
• Participate in company-subsidized volunteer programs to contribute to our community and have a positive impact on your environment.

Bring your product marketing expertise to a team that's ready to welcome you

Grade 8

Buscando causar un IMPACTO con tu carrera?

Al considerar unirte a un nuevo equipo, la cultura es importante. En Schneider Electric, nuestros valores y comportamientos son la base para crear una cultura de excelencia que apoya el éxito empresarial. Creemos que nuestros valores IMPACT – Inclusión, Maestría, Propósito, Acción, Curiosidad, Trabajo en Equipo – comienzan con nosotros.

IMPACT también es tu invitación para unirte a Schneider Electric, donde puedes contribuir a convertir la ambición de sostenibilidad en acciones, sin importar el papel que desempeñes. Es un llamado para conectar tu carrera con la ambición de lograr un mundo más resiliente, eficiente y sostenible.

Estamos buscando IMPACT Makers; personas excepcionales que convierten las ambiciones de sostenibilidad en acciones en el cruce de la automatización, la electrificación y la digitalización. Creemos que todos tienen el potencial para ser un IMPACT Maker y los celebramos todos los días.

Ingresos mundiales de 40 millones de euros

+9% de crecimiento orgánico

150 000 empleados en más de 100 países

Schneider Electric aspira a ser la empresa más inclusiva y solidaria del mundo, ofreciendo oportunidades equitativas a todos, en todas partes, y garantizando que todos los empleados se sientan valorados de forma única y seguros para aportar lo mejor de sí mismos. Reflejamos la diversidad de las comunidades en las que operamos y "aceptamos lo diferente" como uno de nuestros valores fundamentales.

Creemos que nuestras diferencias nos hacen más fuertes como empresa y como individuos, y nos comprometemos a defender la inclusión en todo lo que hacemos.

En Schneider Electric, mantenemos los más altos estándares de ética y cumplimiento, y creemos que la confianza es un valor fundamental. Nuestra Carta de Confianza es nuestro Código de Conducta y demuestra nuestro compromiso con la ética, la seguridad, la sostenibilidad, la calidad y la ciberseguridad, respaldando todos los aspectos de nuestro negocio y nuestra disposición para actuar y responder con respeto y buena fe a todos nuestros grupos de interés. Puede obtener más información sobre nuestra Carta de Confianza aquí.

Schneider Electric es un Empleador de Igualdad de Oportunidades. Nuestra política es proporcionar igualdad de oportunidades en el empleo y el avance en áreas de reclutamiento, contratación, capacitación, transferencia y promoción a todas las personas calificadas, independientemente de raza, religión, color, género, discapacidad, origen nacional, ascendencia, edad, estado militar, orientación sexual, estado civil o cualquier otra característica o conducta legalmente protegida.