Performance Marketing Manager French Market

Factorial HR; Barcelona; Hybrid; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Private health insurance

Wellhub fitness benefits

Cobee expenses management

Language courses

Office breakfast

Nora discounts

Caffeine & theine

Pet friendly

Job summary

Factorial HR is seeking a Performance Marketing Manager for the French Market to own our acquisition engine and drive revenue growth in France. You will manage a seven-figure budget and collaborate with Sales and Revenue teams to optimize conversions and expand market share.

You will lead paid social channels (Google, LinkedIn, Meta) and work with CRO and Content to improve landing pages and creative assets for higher conversion in France.

Qualifications

• 5+ years of performance marketing experience, preferably SaaS/B2B/lead-gen.
• Advanced mastery of Google Ads, LinkedIn Ads, Meta Ads and GA4.
• Proven track record managing 7-figure budgets with revenue efficiency focus.
• Analytical mindset translating data into growth plans.
• Hands-on ad copywriting with strong creativity impact.

Responsibilities

• Own end-to-end management of Google Ads, LinkedIn, Meta for the French market.
• Optimize a seven-figure annual budget for lowest Cost per Deal and highest MRR impact in France.
• Coordinate with French Sales Development to refine lead quality and improve funnel conversions.
• Lead a test-and-learn roadmap for bidding, targeting and ad formats for the French audience.
• Partner with CRO and Content to optimize landing pages and creative assets for higher conversion in France.
• Use data to report how marketing spend translates to closed-won deals and recurring revenue in France.
• Identify and test new platforms and growth opportunities specific to the French B2B landscape.
• Manage the performance tech stack to ensure clean attribution and data-driven decisions.

Skills

Performance marketing

Google Ads

LinkedIn Ads

Meta Ads

GA4

Budget management

French market

Tools

GA4

Marketing automation tools

Job description

Hello!

At Factorial, we believe that sustainable growth is built on smart decisions, strong execution, and measurable impact. We’re looking for a Performance Marketing Manager for the French Market to own our acquisition engine.

In this role, you’ll manage a 7-figure annual budget with the autonomy to decide how we scale across France. You will work at the intersection of Marketing, Sales, and Revenue to optimize our path to conversion and drive predictable deals and MRR growth in the French market. If you are a data-obsessed marketer who thinks in terms of business impact rather than just clicks, this is your challenge.

Are you ready to scale?

About the role

You will lead the strategy and execution of our paid social channels for the French market, reporting to our Paid Growth leadership.

Your mission is to turn investment into a dominant market share in France by prioritizing revenue efficiency over vanity metrics. This is a high-ownership role where success is measured by the quality of the pipeline you build and its direct impact on our bottom line.

What will you be doing?

• Own the end-to-end management of Google Ads, LinkedIn, Meta, and other platforms for the French market.
• Optimize a 7-figure annual budget, prioritizing the lowest Cost per Deal and highest MRR impact in France.
• Sync regularly with the French Sales Development team to refine lead quality and improve full-funnel conversion rates.
• Lead a relentless test-and-learn roadmap for bidding strategies, audience targeting, and ad formats tailored to the French audience.
• Partner with CRO and Content teams to optimize landing pages and creative assets for higher conversion in France.
• Use data to report on how marketing spend translates into closed-won deals and recurring revenue for the French market.
• Identify and test new platforms and growth opportunities specific to the French B2B landscape.
• Manage our performance tech stack to ensure clean attribution and data-driven decisions.

Your Profile

• 5+ years of experience in performance marketing (strongly valued: experience in SaaS, B2B, and lead-generation environments).
• Advanced technical mastery of Google Ads, LinkedIn Ads, Meta Ads, and GA4.
• Proven track record managing 7-figure annual budgets with a focus on revenue efficiency.
• Analytical mindset with the ability to turn raw data into actionable growth plans.
• Hands-on experience with ad copywriting and a strong eye for creative performance.
• Self-driven team player comfortable collaborating across international teams and time zones.
• Native or bilingual fluency in French and professional fluency in English.

About us

At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.

We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.
• We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
• We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Perks of being part of our team

• High growth, multicultural and friendly environment
• Alan as private health insurance
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine
• Pet Friendly

Wanna learn more about us? Check our website!