Paid Social Manager

Talantir; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Private health insurance

Multicultural and friendly environment

Wellhub fitness partnerships

Cobee expense management

Language classes

Office breakfast and organic fruit

Nora discounts

Free caffeine and tea

Pet friendly

Job summary

Factorial is seeking an experienced Paid Social Manager to own and scale our paid social acquisition engine from Barcelona. You will manage a 7-figure annual budget and drive predictable pipeline and MRR growth by turning investment into measurable revenue impact.

You will lead strategy and execution across Meta, LinkedIn, and TikTok, collaborating with Sales, Revenue, CRO, and Content teams to optimize landing pages and creative assets for higher conversion rates.

Qualifications

• 5+ years in paid social or performance marketing, ideally in SaaS, B2B, or lead-generation environments.
• Deep expertise in Meta Ads, LinkedIn Ads, and TikTok Ads (Reddit or X experience a plus).
• Proven track record managing large budgets (7-figure annual spend) with a focus on revenue efficiency.
• Strong analytical mindset with the ability to translate data into actionable growth strategies.
• Experience collaborating with creative testing and ad copy performance.

Responsibilities

• Own the end-to-end management of paid social channels, primarily Meta, LinkedIn, and TikTok, with Reddit and X as additional testing opportunities.
• Optimize a 7-figure annual budget with a focus on Cost per Deal and MRR impact.
• Collaborate with Sales Development and Revenue teams to improve lead quality and conversion.
• Lead a test-and-learn roadmap across audience targeting, bidding strategies, creative formats, and structures.
• Partner with CRO and Content teams to optimize landing pages and creatives for higher conversions.
• Analyze campaign performance and translate data into pipeline, deals won, and revenue insights.
• Identify and test new paid social opportunities and emerging platforms for incremental growth.
• Manage our marketing tech stack to ensure clean attribution and data-driven decisions.

Skills

Paid social strategy

Meta Ads

LinkedIn Ads

TikTok Ads

Budget management

Tools

Ads platforms management

Job description

Hello!

At Factorial, we believe that sustainable growth is built on smart decisions, strong execution, and measurable impact. We’re looking for a Paid Social Manager to own and scale our paid social acquisition engine. In this role, you’ll manage a 7-figure annual budget with the autonomy to decide how we scale. You will work at the intersection of Marketing, Sales, and Revenue to optimize our path to conversion and drive predictable pipeline and MRR growth. If you are a data-driven marketer who thinks in terms of business impact rather than just clicks, this is your challenge. Are you ready to scale?

About the role

You will lead the strategy and execution of our paid social channels, reporting to our Paid Growth leadership.

Your mission is to turn investment into predictable pipeline and revenue growth, prioritizing efficiency and scalable acquisition over vanity metrics. This is a high-ownership role where success is measured by the quality of the pipeline you generate and its direct impact on our bottom line.

What will you be doing?

• Own the end-to-end management of paid social channels, primarily Meta, LinkedIn, and TikTok, with Reddit and X as additional testing opportunities.
• Optimize a 7-figure annual budget, prioritizing the lowest Cost per Deal and highest MRR impact.
• Work closely with Sales Development and Revenue teams to continuously improve lead quality and full-funnel conversion.
• Drive a relentless test-and-learn roadmap across audience targeting, bidding strategies, creative formats, and campaign structures.
• Partner with CRO and Content teams to optimize landing pages and creative assets for higher conversion rates.
• Analyze campaign performance and translate data into clear insights tied to pipeline, closed-won deals, and revenue.
• Identify and test new paid social opportunities and emerging platforms to unlock incremental growth.
• Manage and optimize our performance marketing tech stack, ensuring clean attribution and data-driven decision making.

Your Profile

• 5+ years of experience in paid social or performance marketing, ideally in SaaS, B2B, or lead-generation environments.
• Deep expertise in Meta Ads, LinkedIn Ads, and TikTok Ads (Reddit or X experience is a plus).
• Proven track record managing large budgets (7-figure annual spend) with a focus on revenue efficiency.
• Strong analytical mindset with the ability to translate raw performance data into actionable growth strategies.
• Experience working closely with creative testing and ad copy performance.
• Comfortable collaborating across cross-functional and international teams.
• Fluent in English.

About us

At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over 1,200 employees across 7 markets, we serve 700,000+ users and are one of Europe’s fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we’d love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.
• We believe in diverse talent: We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply.
• We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

• High growth, multicultural and friendly environment
• Alan as private health insurance
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Nora discounts
• Free caffeine and theine
• Pet Friendly

Wanna learn more about us? Check our website!