French Performance Marketing Lead for SaaS Growth

Factorial; Barcelona; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

High growth environment

Private health insurance

Wellhub gym

Cobee

Language classes

Office breakfast

Nora discounts

Free caffeine

Pet Friendly

Job summary

Factorial is seeking a Performance Marketing Manager for the French market to own our acquisition engine. You will lead paid social strategy and manage a seven-figure annual budget, partnering across Marketing, Sales, and Revenue to drive a high-quality pipeline and sustainable French MRR growth.

You will optimize campaigns across Google, LinkedIn, Meta, and more, obsess over data, test new channels, and ensure efficient spend. Join a fast-growing SaaS company HQ in Barcelona.

Qualifications

• 5+ years in performance marketing, preferably SaaS, B2B, lead-gen.
• Advanced mastery of Google Ads, LinkedIn Ads, Meta Ads, and GA4.
• Proven track record managing 7-figure budgets with revenue efficiency.
• Analytical mindset turning raw data into actionable growth plans.
• Hands-on ad copywriting and a strong eye for creative performance.
• Self-driven team player comfortable collaborating across international teams/time zones.
• Native or bilingual fluency in French and professional fluency in English.

Responsibilities

• Own end-to-end management of Google Ads, LinkedIn, Meta for the French market.
• Optimize a 7-figure annual budget for lowest Cost per Deal and highest MRR impact in France.
• Sync with the French Sales Development team to refine lead quality and improve funnel conversion.
• Lead a test-and-learn roadmap for bidding strategies, audience targeting, and ad formats for the French audience.
• Partner with CRO and Content teams to optimize landing pages and creative assets for higher conversion in France.
• Use data to report marketing spend translated into closed-won deals and recurring revenue for the French market.
• Identify and test new platforms and growth opportunities specific to the French B2B landscape.
• Manage our performance tech stack to ensure clean attribution and data-driven decisions.

Skills

Performance marketing

French market experience

Data-driven decision making

Cross-functional collaboration

SaaS experience

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Job description

Factorial is seeking a Performance Marketing Manager for the French market to own our acquisition engine. You will lead paid social strategy and manage a seven-figure annual budget, partnering across Marketing, Sales, and Revenue to drive a high-quality pipeline and sustainable French MRR growth.

You will optimize campaigns across Google, LinkedIn, Meta, and more, obsess over data, test new channels, and ensure efficient spend. Join a fast-growing SaaS company HQ in Barcelona.