Performance Marketing Lead — LinkedIn & Paid Social

Constructor; Amer; Remote; EUR 38,000 - 68,000; Full time

Benefits offered by this job

Unlimited vacation time

Stock options

Fully remote team

Work from home stipend

Apple laptops provided

Training and development budget

Maternity & Paternity leave

Job summary

Constructor is seeking a Performance Marketing Specialist to lead our LinkedIn programs and manage paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio. You will turn Sales, Demand Gen, and ABM goals into campaigns that reach the right buyers at the right stage and build pipeline.

You’ll own the channel end‑to‑end: planning, creative briefing, building, QAing, targeting, pacing, testing, reporting, and optimization.

Qualifications

• 2-3 years of hands-on paid media experience.
• Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation.
• Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions.
• Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI.
• Experience running structured tests and turning results into clear recommendations.

Responsibilities

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.
• Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs.
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.
• Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing, so each audience gets the right message.
• Build paid social campaigns end‑to‑end, including creative strategy, bidding, ad copy, and audiences.
• Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs before anything goes live.
• Partner with our EMEA team to localize global campaigns for their markets.
• Track tasks, requests, and SLAs in Asana so work stays visible and on schedule.
• Own audience list hygiene and targeting across platforms.
• Build audiences from first‑ and third‑party data.
• Manage pixels and primary vs. secondary conversion architecture, so campaigns optimize toward the actions that matter most.
• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.
• Own pacing and anomaly detection, and keep documented budget pacing up to date.
• Run structured tests on audiences, creative, landing pages, copy, and bidding.
• Run ongoing search query analysis and keyword optimization.
• Lead weekly cross‑channel optimization syncs.
• Deliver weekly, monthly, and quarterly reporting that pairs results with clear recommendations.
• Lead campaign hindsights that capture what drove results, what we learned, and what to do next.
• Stay current on platform changes, privacy, and B2B trends.

Skills

Paid media

LinkedIn ads

Meta ads

Lead generation

Budget management

QA

Analytics

Copywriting

Project management

Job description

Constructor is seeking a Performance Marketing Specialist to lead our LinkedIn programs and manage paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio. You will turn Sales, Demand Gen, and ABM goals into campaigns that reach the right buyers at the right stage and build pipeline.

You’ll own the channel end‑to‑end: planning, creative briefing, building, QAing, targeting, pacing, testing, reporting, and optimization.