Performance Creative Strategist for Meta & YouTube

Kilo™; Barcelona; Híbrido; EUR 28.000 - 39.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Extra days off

€1100 yearly growth budget

Co-founder potential

Referral bonus €1500

Wellness program

Descripción de la vacante

Kiloverse in Vilnius/Barcelona is seeking a performance-driven creative strategist for Meta and YouTube advertising. You will develop high-performing campaigns, optimize based on ROAS and CTR, and collaborate with creators and production teams to scale ventures in health, wellness, beauty, or travel.

The role emphasizes data-driven decision making, English communication, and a bias for experimentation with creator ecosystems and short-form video content.

Formación

• 3+ years in performance-driven creative strategy for Meta or YouTube campaigns.
• Portfolio showing successful Meta/YouTube campaigns, ideally US-focused.
• Strong grasp of ROAS, CPA, CTR, CPC and conversion rate.
• Ability to turn data insights into winning creative strategies.
• Excellent English communication with US-audience resonance.
• Curious, adaptable, and able to test new concepts.
• Experience working with UGC creators and short-form video production (preferred).

Responsabilidades

• Develop and execute high-performing Meta or YouTube creative strategies.
• Align concepts with performance goals and optimize for growth.
• Write clear briefs for content creators and production teams.
• Collaborate with project managers, media buyers, and marketing teams.
• Analyze creative performance, A/B test results, and audience insights.
• Research competitors and stay ahead of platform trends and best practices.
• Craft ad scripts, hooks, captions, and CTAs for native content.
• Identify winning angles and storytelling frameworks for target audiences.

Conocimientos

Meta/YouTube ads

Performance marketing

Creative strategy

Data analysis

English communication

UGC/creator collaboration

Video production basics

Descripción del empleo

Kiloverse in Vilnius/Barcelona is seeking a performance-driven creative strategist for Meta and YouTube advertising. You will develop high-performing campaigns, optimize based on ROAS and CTR, and collaborate with creators and production teams to scale ventures in health, wellness, beauty, or travel.

The role emphasizes data-driven decision making, English communication, and a bias for experimentation with creator ecosystems and short-form video content.