Performance Creative Strategist – Meta/YouTube Ads Lead

Kiloverse; Barcelona; Ibrido; EUR 28.000 - 39.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work (4 days on-site, 1 day off

Extra time off

Personal growth budget (€1100 yearly)

Referral bonus (€1500 per successful引)

Descrizione del lavoro

KIloverse in Barcelona is seeking a results-driven creative strategy specialist to lead Meta and YouTube ad campaigns. You will design high-performing strategies, align creative concepts with performance metrics, and collaborate with creators and production teams to scale results across global brands.

You’ll own briefs, analyze performance data, run A/B tests, and stay ahead of platform trends. Fluency in English and experience with UGC or influencer content are preferred; 4 days on-site, 1 day

Competenze

• Have 3+ years of experience in performance-driven creative strategy with a focus on Meta or YouTube advertising.
• Portfolio showcasing successful Meta or YouTube campaigns, ideally targeting the U.S. market.
• Deep understanding of platform dynamics, content trends, creator ecosystem, and ad formats.
• Strong knowledge of performance marketing metrics (ROAS, CPA, CTR, CPC, conversion rate).
• Creative and analytical mindset with ability to turn data insights into winning strategies.
• Excellent English communication skills and ability to create content that resonates with U.S. audiences.
• Experience working with UGC creators, influencer content, and short-form video production (preferred).

Mansioni

• Develop and execute high-performing Meta or YouTube ad strategies focused on driving measurable business results.
• Align creative concepts with performance goals and continuously optimize for growth.
• Write clear, actionable creative briefs for content creators, designers, editors, and production teams.
• Collaborate with project managers, media buyers, and the marketing team to ensure creative excellence and campaign success.
• Analyze creative performance, A/B test results, and audience insights to improve engagement, conversions, and scalability.

Conoscenze

Performance strategy

Portfolio evidence

Platform dynamics

Marketing metrics

Creative mindset

English fluency

UGC collaborations

Video production

Descrizione del lavoro

KIloverse in Barcelona is seeking a results-driven creative strategy specialist to lead Meta and YouTube ad campaigns. You will design high-performing strategies, align creative concepts with performance metrics, and collaborate with creators and production teams to scale results across global brands.

You’ll own briefs, analyze performance data, run A/B tests, and stay ahead of platform trends. Fluency in English and experience with UGC or influencer content are preferred; 4 days on-site, 1 day