Creative Strategist (Barcelona)

Kilo; Barcelona; Híbrido; EUR 28.000 - 39.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Extra days off

€1100 yearly growth budget

Co-founder potential

Referral bonus €1500

Wellness program

Descripción de la vacante

Kiloverse in Vilnius/Barcelona is seeking a performance-driven creative strategist for Meta and YouTube advertising. You will develop high-performing campaigns, optimize based on ROAS and CTR, and collaborate with creators and production teams to scale ventures in health, wellness, beauty, or travel.

The role emphasizes data-driven decision making, English communication, and a bias for experimentation with creator ecosystems and short-form video content.

Formación

• 3+ years in performance-driven creative strategy for Meta or YouTube campaigns.
• Portfolio showing successful Meta/YouTube campaigns, ideally US-focused.
• Strong grasp of ROAS, CPA, CTR, CPC and conversion rate.
• Ability to turn data insights into winning creative strategies.
• Excellent English communication with US-audience resonance.
• Curious, adaptable, and able to test new concepts.
• Experience working with UGC creators and short-form video production (preferred).

Responsabilidades

• Develop and execute high-performing Meta or YouTube creative strategies.
• Align concepts with performance goals and optimize for growth.
• Write clear briefs for content creators and production teams.
• Collaborate with project managers, media buyers, and marketing teams.
• Analyze creative performance, A/B test results, and audience insights.
• Research competitors and stay ahead of platform trends and best practices.
• Craft ad scripts, hooks, captions, and CTAs for native content.
• Identify winning angles and storytelling frameworks for target audiences.

Conocimientos

Meta/YouTube ads

Performance marketing

Creative strategy

Data analysis

English communication

UGC/creator collaboration

Video production basics

Descripción del empleo

About the team

Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision.

Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

Get ready to

• Develop and execute high-performing Meta or YouTube ad creative strategies focused on driving measurable business results
• Align creative concepts with performance goals (ROAS, CTR, CPA, CVR) and continuously optimize for growth
• Write clear, actionable creative briefs for content creators, designers, editors, and production teams, with a strong focus on direct-response and performance marketing
• Collaborate with project managers, media buyers, and the marketing team to ensure creative excellence and campaign success
• Analyze creative performance, A/B test results, and audience insights to improve engagement, conversions, and scalability
• Conduct competitor research and stay ahead of Meta or YouTube trends, platform updates, and emerging creative best practices
• Craft compelling ad scripts, hooks, captions, and CTAs optimized for Meta or YouTube native content environment
• Identify winning creative angles, UGC concepts, and storytelling frameworks that resonate with target audiences

We expect you to

• Have 3+ years of experience in performance-driven creative strategy, with a strong focus on Meta or YouTube advertising
• Have a portfolio showcasing successful Meta or YouTube campaigns, ideally targeting the U.S. market
• Have a deep understanding of Meta's or YouTube's platform dynamics, content trends, creator ecosystem, and ad formats
• Have strong knowledge of performance marketing metrics, including ROAS, CPA, CTR, CPC, and conversion rate
• Have a creative and analytical mindset with the ability to turn data insights into winning creative strategies
• Have excellent English communication skills and the ability to create content that resonates with U.S. audiences
• Be highly curious, adaptable, and passionate about testing new creative concepts and pushing performance boundaries
• Have experience working with UGC creators, influencer content, and short-form video production (preferred)

Salary

Gross salary range is 2500 - 3500 EUR/month.

Location

We have several great workspaces to choose from, including our headquarters in Vilnius and our hubs in Barcelona.

We follow a 4 days onsite, 1 day remote hybrid model.

Speaking of perks:

• Own your wellness
• **Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
• Shape your growth path
• Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.
• Drive global impact
• This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.
• additional conditions apply based on your residence location.