Creative Producer (Paid Ads)

Hungry Minds; España; Remote; EUR 40,000 - 70,000; Full time

Job summary

A global creative publishing studio is seeking a Creative Strategist / Creative Producer. This role involves developing and owning creative strategies for paid ads, especially on Meta and TikTok. Candidates should have a strong understanding of paid creative, experience crafting actionable briefs, and a strategic mindset. The position offers flexibility with full-time or part-time options and is fully remote, focusing on long-term collaboration rather than short-term gigs.

Qualifications

• Proven ability to develop paid ads strategy grounded in audience insight and performance data.
• Experience writing clear, actionable creative briefs for multiple creators and editors.
• Strong understanding of Meta ads and TikTok formats and testing.

Responsibilities

• Develop and own creative strategy for paid ads.
• Define angles, formats, hooks, narratives, and testing hypotheses.
• Translate strategy into actionable creative briefs.
• Hire, onboard, and manage creators and freelancers when needed.
• Provide structured, performance-oriented feedback.
• Partner closely with media buyers to align testing with goals.

Skills

Understanding of paid ads creatives

Ability to connect insights to strategy to production

Experience writing creative briefs

Experience with UGC creators

Strong creative taste

Clear communication skills

Ownership mentality

Comfortable in fast-paced environments

Job description

Overview

Hungry Minds is a global creative publishing studio on a mission to ignite curiosity and wonder. Since 2021, we’ve been crafting high-quality, entertaining products that sit at the crossroads of art, education, storytelling, and commerce. Our flagship release, The Book: The Ultimate Guide to Rebuilding Civilization, has reached over 500,000 customers across 50+ countries. As we continue to scale globally, we’re strengthening our in-house creative and strategy team to build clearer creative systems, develop scalable narratives, and connect our products with the right audiences through performance-driven content.

About Hungry Minds

Hungry Minds is a global creative publishing studio on a mission to ignite curiosity and wonder. Since 2021, we’ve been crafting high-quality, entertaining products that sit at the crossroads of art, education, storytelling, and commerce. Our flagship release, The Book: The Ultimate Guide to Rebuilding Civilization, has reached over 500,000 customers across 50+ countries. As we continue to scale globally, we’re strengthening our in-house creative and strategy team to build clearer creative systems, develop scalable narratives, and connect our products with the right audiences through performance-driven content.

The Role

We’re looking for a Creative Strategist / Creative Producer to own creative thinking for paid advertising and turn strategy into clear, executable production tasks. This role sits at the intersection of strategy, ideation, and production. You won’t just define what to test — you’ll define how it gets made, by creators, editors, and designers. You’ll work closely with media buyers and production partners to build a repeatable, performance-driven creative system across channels like Meta and TikTok.

What You’ll Do

• Develop and own creative strategy for paid ads (Meta, TikTok, and other performance channels)
• Define angles, formats, hooks, narratives, and testing hypotheses rooted in audience insight and performance data
• Translate strategy into clear, actionable creative briefs for:
• UGC creators
• AI creators
• Freelance video editors
• Internal designers
• Hire, onboard, and manage creators and freelancers when needed
• Provide structured, performance-oriented feedback and iterate on creatives
• Ensure all creative tasks are clear, executable, and outcome-focused
• Partner closely with media buyers to align creative testing with campaign goals and scaling plans
• Analyze creative performance and translate insights into next testing directions
• Help build repeatable creative systems, frameworks, and workflows — not one-off ideas

What We’re Looking For

• Strong understanding of paid ads creatives, especially on Meta
• Ability to connect insights → strategy → production
• Proven experience writing creative briefs that creators can actually execute well
• Experience working with UGC creators and freelance editors
• Strategic mindset paired with strong creative taste
• Clear communicator with a strong ownership mentality
• Comfortable operating in fast-moving, performance-driven environments

Collaboration Format

• Open to full-time or part-time, depending on experience and availability
• Structured as a long-term collaboration, not a short-term gig
• Fully remote, async-friendly, outcome-focused

Nice to Have

• Experience hiring and managing UGC creators
• Familiarity with creative testing frameworks
• Experience with AI-assisted creative workflows
• Interest in culture, art, design, and storytelling

What Matters Most

• You understand why people buy— and can turn that into high-performing creatives
• You can translate abstract ideas into clear briefs and production tasks
• You enjoy building systems, structure, and creative clarity
• You care deeply about both creative quality and performance