Creative Strategist: UGC & Creator Partnerships

Z2A Digital; España; On-site; EUR 55,000 - 85,000; Full time

Job summary

Z2A Digital is seeking a Creative Strategist to lead UGC and creator partnerships, focusing on Meta and TikTok. You will craft high-performing creative strategies, manage creator recruiting, negotiations, and content production.

Work with paid media to translate data into scalable concepts, optimize creator selection, and drive user acquisition. Experience with the US market and a strong network of creators is highly desirable.

Qualifications

• Minimum 3 years in creative strategy, UGC production, and creator management.
• Experience with Meta and TikTok ad formats and partnerships.
• Strong network of US-based creators is a plus.

Responsibilities

• Lead the development of original creative concepts and UGC strategies.
• Identify trends, formats, storytelling opportunities.
• Develop engaging scripts and creative briefs
• Act as a creative partner to clients, presenting new ideas and opportunities to strengthen their social media presence and advertising.
• identify creative insights, and translate them into more effective concepts and content strategies.
• Experience in creative testing frameworks and measurement, collaborating closely with the paid social team to develop structured testing approaches and establish clear methodologies to measure performance.
• Own the end-to-end UGC and creator management process, from sourcing and outreach to negotiation, briefing, production coordination, and final content approval.
• Identify and build relationships with creators who align with each client's brand, audience, and performance objectives.
• Manage creator partnerships, including fees, deliverables, timelines, licensing agreements, and paid usage rights.
• Coordinate content production with external creators and production partners, ensuring creative quality, authenticity, and brand consistency.
• Manage creator-led advertising collaborations, including Meta Partnership Ads and TikTok Spark Ads.
• Build and maintain a reliable network of UGC creators and production partners, particularly in the US market.

Skills

UGC management

Creator sourcing

Influencer management

Paid social

Meta & TikTok

Creative briefing

Job description

Z2A Digital is seeking a Creative Strategist to lead UGC and creator partnerships, focusing on Meta and TikTok. You will craft high-performing creative strategies, manage creator recruiting, negotiations, and content production.

Work with paid media to translate data into scalable concepts, optimize creator selection, and drive user acquisition. Experience with the US market and a strong network of creators is highly desirable.