Paid Search Specialist

Exoticca; España; Presencial; EUR 60.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

On-site in Barcelona

Permanent contract

Travel packages at reduced prices

Referral bonus

Unlimited coffee and team lunches

Descripción de la vacante

Exoticca, a pioneering online travel agency, is seeking an SEM Specialist to drive profitable growth across its markets by leveraging AI, automation, and data-driven decision making.

You will design large-scale campaigns on Google Ads and Microsoft Advertising, build first-party data signals, automate workflows, and collaborate with product, UX, CRM and analytics teams from our Barcelona office.

Formación

• 4+ years managing large-scale Google Ads and Microsoft Advertising campaigns.
• Experience with AI-powered advertising features and automation tooling.
• Strong measurement & analytics capabilities using modern BI tools.
• Fluency in English and Spanish with solid communication skills.

Responsabilidades

• Design, scale, and optimize large-scale Search campaigns across Google Ads and Microsoft Advertising.
• Collaborate with MarTech, Data, and Analytics for improved measurement and predictive models.
• Automate campaign creation, reporting, QA, monitoring, and optimization workflows.
• Experiment with bidding strategies, campaign structures, and landing page experiments.
• Monitor AI-driven search evolution and adapt campaign structures accordingly.
• Contribute to quarterly/annual SEM strategy and partner with Google/Microsoft teams.
• Work with Product, UX, CRM, Data, and MarTech for end-to-end optimization.

Conocimientos

GA4/Analytics

English/Spanish

Communication

Strategy

AI/Automation

Campaign optimization

Herramientas

Google Ads Scripts

APIs

SA360

Google Sheets

Looker Studio/Tableau

Descripción del empleo

What Is Exoticca?

Exoticcaisapioneeringonlinetravelagencythathasrevolutionizedtheconception,production,andecommerceoflongdistancedreamtrips.AtthecoreofExoticca’sbrandequityisthecommitmentto“creatinglifemilestones.”Webelieveindeliveringbestvaluetrips,exploringuniquedestinations,curatingextraordinarytravelexperiences,anddemonstratinggenuinecareforbothourcustomersandtheplanet.

Weareaprofessional,dynamic,multiculturalteaminrapidinternationalgrowth,seekingnewpartnerstohelpuscreatethebestandmostforward-thinkingtravelcompanyofourgeneration.

What about the team?

As a key player within the Performance Marketing team, the SEM Specialist will drive profitable growth across all Exoticca markets by leveraging AI, automation, and data-driven decision-making to maximize the return of our multi-million-dollar search marketing program.

Which will be your main responsibilities:

• Global Search Strategy & Campaign Architecture: Design, scale, and optimize large-scale Search campaigns across Google Ads and Microsoft Advertising, leveraging AI-powered campaign frameworks such as AI Max, Performance Max, Value-Based Bidding, and advanced audience targeting to achieve acquisition and profitability goals.
• First-Party Data & Measurement: Partner with MarTech, Data, and Analytics teams to improve measurement through Offline Conversions, Enhanced Conversions, predictive LTV models, and high-quality first-party data signals that strengthen platform optimization.
• Workflow Automation & Operational Excellence: Continuously improve team productivity by automating campaign creation, reporting, QA, monitoring, and optimization workflows using Google Ads Scripts, APIs, SQL, Google Sheets, and AI assistants such as Claude, ChatGPT, and Gemini.
• Experimentation & Incrementality: Design and execute structured testing roadmaps to evaluate automation, bidding strategies, campaign structures, landing pages, and emerging Search features, ensuring decisions are driven by measurable business impact rather than platform recommendations alone.
• Search Intelligence & AI Search Evolution: Monitor changes in user search behavior, including conversational search, AI-powered Search experiences, AI Overviews, and emerging discovery patterns, proactively adapting campaign structures, landing pages, and acquisition strategies.
• Strategic Planning & Innovation : Contribute to quarterly and annual SEM strategy, identifying new growth opportunities, evaluating emerging advertising products, and ensuring Exoticca remains at the forefront of Search marketing innovation.
• Platform Partnerships: Build strong relationships with Google and Microsoft account teams to gain early access to beta features, influence product development, and accelerate the adoption of innovative Search capabilities.
• Cross-Functional Collaboration: Work closely with Product, UX, CRM, Data, and MarTech teams to improve landing page performance, audience strategies, measurement quality, and end-to-end acquisition efficiency.

Requirements

• 4+ years of hands-on experience managing large-scale Google Ads and Microsoft Advertising campaigns across multiple international markets, with responsibility for six- or seven-figure annual budgets.
• Experience in modern Search advertising, including AI Max, Performance Max, Broad Match, Value-Based Bidding, first-party audience strategies, and automated bidding frameworks.
• Understanding of how AI-powered Search experiences - including AI Overviews, conversational search, multimodal search, and evolving user behavior - impact campaign strategy and performance.
• Experience leveraging automation tools such as Google Ads Scripts, APIs, SA360, Google Sheets, or similar technologies to improve operational efficiency and scalability.
• Hands-on experience using Large Language Models (e.g., Claude, ChatGPT, Gemini) to improve productivity across campaign management, reporting, search term analysis, documentation, creative ideation, and workflow automation.
• Proficiency in analytics and visualization tools such as Looker Studio, Tableau, and advanced spreadsheet analysis, with the ability to transform complex datasets into actionable business insights.
• Good communication and presentation skill, with fluency in English and Spanish.

Nice to have:

• Experience across additional Performance Marketing channels such as Paid Social or Display.
• Experience with BigQuery, Python, or advanced data analysis techniques.
• Previous experience in travel, e-commerce, or other industries with long consideration cycles and high-value transactions.

Benefits

• Competitive compensation package in line with job responsibilities and experience.
• Additionally, we propose the use of flexible compensation management for diet, transportation, and private health insurance with Cobee.
• On-site work model: Offices in Barcelona city.
• Permanent contract from the start.
• Travel packages at reduced prices!
• Referral bonus, if you bring people as talented as you.
• Unlimited coffee, team lunches, English lesson, bi-anual company parties.
• And last but not least, becoming part of a fun and motivated multicultural team at an agile and rapidly growing organization!.

Join Exoticca and play a pivotal role in creating life milestones through unforgettable travel experiences! This is your opportunity to shape the future of a dynamic and innovative travel brand on a global scale.

Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under European, country, or local law.

_ #LI-Hybrid _