Mobile Game ASO & Growth Specialist

Zynga Early Careers; Barcelona; Híbrido; EUR 42.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work 2 days in Barcelona

25 days leave

Private medical insurance

Disability and life insurance

Latest iOS/Android device

Language lessons (EN/ES/CA)

Spotify Premium

Social events

Employee stock purchase plan

Development budget

Gym facilities

Free meals

Onsite therapist

Descripción de la vacante

Zynga is seeking an ASO Specialist to drive organic growth for its mobile games. You will optimize store listings, test assets, and analyze performance, collaborating with marketing, product, and creative teams to implement ASO strategies.

The role emphasizes data-driven decision making, cross-team collaboration, and optimization across iOS and Android stores with a hybrid Barcelona-based setup.

Formación

• Proven ASO experience and knowledge.
• Knowledge of the mobile gaming marketing landscape.
• Analytical mind with the ability to spot patterns and trends; advanced Excel; BI tools beneficial (Looker, Tableau).
• Creative thinker who can guide designers and copywriters.
• Independent work with high precision.
• Excellent understanding of ASO best practices from pre-release to live-ops.
• Strong communication skills for translating analysis to C-level outputs.

Responsabilidades

• Research, define and implement ASO strategies to drive organic growth on App Store & Google Play.
• Optimize and test visual assets to boost conversion rates.
• Create content briefs to support content and art teams.
• Schedule and run tests across platforms for performance improvements.
• Collaborate with marketing and product teams on ASO strategies and insights.
• Coordinate promotion of in-game events within app stores.
• Manage creation and measurement of Custom Product Pages for iOS and Android.
• Track and analyze key metrics to improve organic growth.
• Research competitors and ASO trends to stay ahead.

Conocimientos

ASO experience

Mobile gaming marketing

Analytical mindset

Independent worker

ASO best practices

Communication to C-level

Looker

Tableau

Excel

Herramientas

Excel

Looker

Tableau

Descripción del empleo

Zynga is seeking an ASO Specialist to drive organic growth for its mobile games. You will optimize store listings, test assets, and analyze performance, collaborating with marketing, product, and creative teams to implement ASO strategies.

The role emphasizes data-driven decision making, cross-team collaboration, and optimization across iOS and Android stores with a hybrid Barcelona-based setup.