Mobile Growth & CRM Campaign Lead

Phiture; España; On-site; EUR 42,000 - 64,000; Full time

Job summary

Phiture, a mobile growth consultancy, is expanding its global marketing team. You will dive into mobile app retention audits and CRM programs for a diverse client base, leveraging mobile analytics tools to decode user behavior and craft campaigns.

You’ll lead CRM experiments rooted in user psychology, collaborate with clients on A/B testing, and use the Mobile Growth Stack to drive outcomes. Your creativity and analytical skills will fuel client success and Phiture's innovation.

Qualifications

• Experience with A/B testing in digital marketing.
• Proficiency with Braze for planning and launching campaigns.
• Ability to generate data insights and build charts with analytics tools.
• Data-driven approach with knowledge of startup growth metrics.
• Understanding of user psychology in mobile apps.

Responsibilities

• Implement and optimize campaigns using Braze with advanced segmentation.
• Personalize campaigns with Braze liquid logic based on user behavior.
• Manage Braze custom attributes to fine-tune engagement strategies.
• Collaborate with data analytics team to leverage user data for campaign strategies.
• Develop and test Braze HTML templates for cross-device compatibility.
• Analyze campaign performance to drive growth and retention metrics.
• Provide training on Braze and integration with other tools.

Skills

A/B testing

Braze

Data analytics

Growth metrics

User psychology

Performance mindset

Tools

Amplitude

Mixpanel

Looker

Periscope

Job description

Phiture, a mobile growth consultancy, is expanding its global marketing team. You will dive into mobile app retention audits and CRM programs for a diverse client base, leveraging mobile analytics tools to decode user behavior and craft campaigns.

You’ll lead CRM experiments rooted in user psychology, collaborate with clients on A/B testing, and use the Mobile Growth Stack to drive outcomes. Your creativity and analytical skills will fuel client success and Phiture's innovation.