Braze-Focused Mobile Growth Strategist

Phiture GmbH; Spanien; Vor Ort; EUR 42.000 - 70.000; Vollzeit

Zusammenfassung

Phiture GmbH in Spain is seeking a data-driven Growth Marketing Specialist to join our dynamic marketing team. You’ll design and manage CRM programs in Braze, with a focus on advanced segmentation and lifecycle campaigns.

Collaborate with the analytics group to interpret results, run A/B tests, and translate insights into scalable campaigns. You’ll help clients optimize retention and engagement using Amplitude, Mixpanel, Looker, and Braze templates across channels.

Qualifikationen

• Experience with A/B testing in digital marketing.
• Proficiency in Braze for planning and launching campaigns.
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.
• Focus on performance and results, striving for measurable impact.
• Understanding of user psychology and motivation in mobile app usage.

Aufgaben

• Implement and optimize marketing campaigns using Braze with advanced segmentation.
• Personalize content dynamically using Braze Liquid logic based on user behavior.
• Manage and enhance custom Braze attributes for targeted engagement.
• Collaborate with analytics to leverage user data for campaign strategies.
• Develop and test HTML modifications within Braze templates for cross-device compatibility.
• Analyze campaign performance to derive actionable insights and growth.
• Provide technical guidance on Braze usage and integration with other tools.

Kenntnisse

A/B testing

Data-driven mindset

Analytical thinking

Growth mindset

Attention to detail

Tools

Braze

Amplitude

Mixpanel

Looker

Jobbeschreibung

Phiture GmbH in Spain is seeking a data-driven Growth Marketing Specialist to join our dynamic marketing team. You’ll design and manage CRM programs in Braze, with a focus on advanced segmentation and lifecycle campaigns.

Collaborate with the analytics group to interpret results, run A/B tests, and translate insights into scalable campaigns. You’ll help clients optimize retention and engagement using Amplitude, Mixpanel, Looker, and Braze templates across channels.