Mobile Growth Manager - CRM (Braze)

Phiture; España; Presencial; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

Phiture, a mobile growth consultancy, is expanding its global marketing team. You will dive into mobile app retention audits and CRM programs for a diverse client base, leveraging mobile analytics tools to decode user behavior and craft campaigns.

You’ll lead CRM experiments rooted in user psychology, collaborate with clients on A/B testing, and use the Mobile Growth Stack to drive outcomes. Your creativity and analytical skills will fuel client success and Phiture's innovation.

Formación

• Experience with A/B testing in digital marketing.
• Proficiency with Braze for planning and launching campaigns.
• Ability to generate data insights and build charts with analytics tools.
• Data-driven approach with knowledge of startup growth metrics.
• Understanding of user psychology in mobile apps.

Responsabilidades

• Implement and optimize campaigns using Braze with advanced segmentation.
• Personalize campaigns with Braze liquid logic based on user behavior.
• Manage Braze custom attributes to fine-tune engagement strategies.
• Collaborate with data analytics team to leverage user data for campaign strategies.
• Develop and test Braze HTML templates for cross-device compatibility.
• Analyze campaign performance to drive growth and retention metrics.
• Provide training on Braze and integration with other tools.

Conocimientos

A/B testing

Braze

Data analytics

Growth metrics

User psychology

Performance mindset

Herramientas

Amplitude

Mixpanel

Looker

Periscope

Descripción del empleo

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®. We're setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

Join Phiture's dynamic marketing team, where you'll dive into mobile app retention audits and CRM programs for a diverse clientele. Harness cutting-edge mobile analytics tools to decode user behavior, identify issues, and craft compelling campaigns. Lead detailed CRM experiments rooted in user psychology, transforming insights into dynamic lifecycle flows. Collaborate closely with clients on A/B testing and analysis, leveraging the Mobile Growth Stack to drive significant outcomes. Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation.

WHAT YOU'LL DO:

• Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies.
• Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.
• Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes.
• Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.
• Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.
• Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.
• Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.

WHAT YOU'LL NEED:

• Experience with A/B testing in any digital marketing channel.
• Proficiency in using Braze for planning and launching campaigns.
• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.
• Focus on performance and results, striving for measurable impact.
• Understanding of user psychology and motivation in mobile app usage.

Nice to have:

• Experience working at mobile-centric startups
• Experience with user acquisition (ASO or Performance Marketing)
• Experience with copywriting for marketing or sales communications

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.