Mobile Growth Manager - ASO

Phiture GmbH; España; On-site; EUR 45,000 - 65,000; Full time

Job summary

Phiture GmbH is seeking an ASO-focused Growth Manager to join our multidisciplinary marketing team. You will oversee App & Play Store presence for apps with millions of users, identify optimization opportunities, and communicate results to clients.

You will drive ASO client projects, devise strategies, and work with designers for localization. Strong English and data skills are essential in a fast-paced, global environment.

Qualifications

• 2+ years of mobile marketing experience with an app publisher, agency, or similar.
• At least 1 year of ASO experience.
• Data-driven with ability to analyze data in Excel or Google Sheets.

Responsibilities

• Lead ASO projects for diverse apps and manage client accounts.
• Support ASO clients globally across markets and languages in meetings.
• Develop ASO strategies with Senior Consultants and Growth Leads.
• Brief designers and translators on assets and localization.
• Run experiments and A/B tests for client results.
• Report keyword rankings, conversion rates, and experiment results.
• Develop ASO methods to ensure client success.
• Stay updated on ASO tools and best practices.
• Create content for ASO knowledge base.

Skills

ASO

Mobile marketing

Data-driven

Communication

Presentations

Team collaboration

Project management

English proficiency

Adaptability

Tools

Excel

Google Sheets

Job description

Hi, we're Phiture - the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO. We're setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

We're looking for an ASO-focused Growth Manager to join our multidisciplinary marketing team at Phiture. You'll be responsible for working on the App and Play Store presences of apps with millions of users, identifying areas for improvement, and communicating results to our clients. You'll be driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success. This role integrates seamlessly with the strategic execution of campaigns, ensuring comprehensive client support, optimization, and ongoing innovation within the ASO landscape.

WHAT YOU'LL DO:

• Manage client accounts, leading ASO projects for diverse apps.
• Support key ASO clients globally, across multiple markets and languages, as their main point of contact in regular client-facing meetings.
• Support Senior Consultants and Growth Leads in developing ASO strategies and executing campaigns based on them.
• Brief designers and translators on creative experiments and app store asset localization.
• Run experiments and A/B tests for optimal client results.
• Conduct check-ins with clients, presenting results and guiding them through methods and the ASO thought process.
• Monitor and report on keyword rankings, conversion rate, and experiment effectiveness.
• Devise ASO methods and strategies for client success and competitive edge.
• Continuously develop expertise in ASO and related areas, and stay updated on tools, technologies and best practices.
• Produce content and articles for our ASO knowledge base and ASO Stack publication.
• Stay updated on tools, technologies, and ASO best practices.

WHAT YOU BRING TO US:

• 2+ years of experience in mobile marketing with an app publisher, tool agency, or similar
• At least 1 year of experience in ASO
• A proven track record of being data-driven and experience analyzing data with Excel, Google Sheets, etc.
• Excellent communication and presentation skills. Ability to discuss results and challenges with clients
• Team player attitude, great at giving and receiving feedback as well as sharing knowledge
• Strong project management skills
• Excellent knowledge of core mobile marketing methods and terminology
• Excellent verbal and written English language skills
• Flexible, adaptable, and driven - open to participating in a friendly but fast-paced environment

Nice to have:

• Apple Ads experience
• Experience with conversion topics and experimentation is a big plus

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.