Media Experience Lead: Omnichannel Growth & Strategy

Havas Media Group Spain SAU; Madrid; Presencial; EUR 70.000 - 95.000; Jornada completa

Descripción de la vacante

Arena Media Madrid is seeking an experienced Media Development Team Leader to define and design media experiences across client portfolios. You will work with Audience Architecture to translate strategies into planning tools, audience buys and segmentation, while allocating budgets with econometrics support.

Responsibilities include delivering Mx stories, guidelines, and ensuring quality of plan execution, as well as post-campaign optimization and client satisfaction.

Formación

• 8+ years of professional experience in strategic planning for media and brand.
• Bachelor’s or Master’s degree in Business, Marketing or Advertising.
• Advanced English language proficiency.

Responsabilidades

• Define and deliver optimal Mx (Connection x Context x Content) across client portfolios.
• Allocate budgets across channels with econometrics and attribution teams.
• Develop growth-target personas from brief to audience segmentation.
• Present Mx stories to clients and create Mx guidelines with specialists.
• Ensure plan quality against Mx delivery and post-campaign optimization.
• Drive client satisfaction and effective audience planning and data integration.

Conocimientos

Strategic planning

Brand strategy

Audience planning

Negotiation

Team leadership

Cross-functional collaboration

Educación

Bachelor’s or Master’s in Business/Marketing/Advertising

Herramientas

Pilot

Magnitude

Polaris

Descripción del empleo

Arena Media Madrid is seeking an experienced Media Development Team Leader to define and design media experiences across client portfolios. You will work with Audience Architecture to translate strategies into planning tools, audience buys and segmentation, while allocating budgets with econometrics support.

Responsibilities include delivering Mx stories, guidelines, and ensuring quality of plan execution, as well as post-campaign optimization and client satisfaction.