Media Development Team Leader

Arena Media España; Madrid; Presencial; EUR 60.000 - 95.000; Jornada completa

Descripción de la vacante

Arena Media España seeks a senior Mx strategist to craft end-to-end connection x context x content experiences. You will collaborate with audience architects and econometrics teams to plan, buy and optimize omnichannel campaigns, ensuring seamless integration of data and content across channels.

The role emphasizes strong negotiation, strategic marketing leadership, and a deep understanding of media planning and programmatic buying within a Madrid-based environment.

Formación

• Must have strong strategic planning background.
• English: Advanced or higher.
• Experience in media and advertising campaigns.

Responsabilidades

• Create and deliver Mx, defined as Connection x Context x Content.
• Allocate budget across channels with econometrics input.
• Recommend optimum content and context based on client and strategy.
• Deliver overall experience and how channels work together.
• Input measurement framework with KPIs for Mx.

Educación

Bachelor’s or Master’s degree in Business, Marketing or Advertising

Herramientas

Advertising technologies

Pilot

Magnitude

Polaris

Office software

Descripción del empleo

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

• Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overall experience and articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

• Create the Mx guidelines in liaise with relevant internal specialist teams
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integration from Mx brief to Mx measurement

Previous Experience & Industry Background

• 8+ years professional experience in strategic planning
• Media, Brand

Qualifications & Languages

• Bachelor’s or Master’s degree in Business, Marketing or Advertising
• Languages: English (Advanced)

Soft skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media and media planning
• Mx Champion (Connection,Context, Content)
• Omnichannel
• Strong negotiation skills
• Elite Programmatic
• Data processing and management
• Marketing Strategy

Technicalskills

• Advertising technologies
• Operational performance management tools (e.g. Pilot, Magnitude)
• Audience planning tools(e.g. Polaris)
• Office software