Brand & Media Strategy Lead (Madrid)

OMD España; Madrid; Presencial; EUR 32.000 - 52.000; Jornada completa

Descripción de la vacante

OMD España in Madrid is seeking a Brand Specialist to steward and analyze media and communications across channels in a cost-effective way. The role is based at the Madrid offices and leads the development of communication plans aligned with client objectives and strategies.

The candidate will oversee the execution of campaigns, analyze consumer behavior and audience trends, and contribute to new business pitches in an energetic, growth-oriented team.

Formación

• + 3 years’ experience in similar role with digital planning.
• Knowledge of managing Paid Social and Programmatic discipline.
• Have organizational and critical analysis skills, being able to manage multiple projects at once, analyze and interpret data.
• Comprehensive knowledge and understanding of marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.
• Must have EU work permit.

Responsabilidades

• Provide high standard and quality service working closely with clients, understanding their needs and objectives. Recommend media channels for campaigns.
• Develop a good knowledge of the client’s business and industry.
• Develop a good relationship with suppliers and understand the media market offerings.
• Identify target audiences and analyze campaign results to guide decisions.
• Create Media Plans using internal tools and coordinate with internal teams.
• Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams.

Conocimientos

Digital planning

Media buying

Analytics

Communication

Herramientas

Sizmek

Comscore

Google Analytics

DCM

Infoadex

Descripción del empleo

OMD España in Madrid is seeking a Brand Specialist to steward and analyze media and communications across channels in a cost-effective way. The role is based at the Madrid offices and leads the development of communication plans aligned with client objectives and strategies.

The candidate will oversee the execution of campaigns, analyze consumer behavior and audience trends, and contribute to new business pitches in an energetic, growth-oriented team.