Media Development Team Leader

Havas Media Group Spain SAU; Madrid; Presencial; EUR 70.000 - 95.000; Jornada completa

Descripción de la vacante

Arena Media Madrid is seeking an experienced Media Development Team Leader to define and design media experiences across client portfolios. You will work with Audience Architecture to translate strategies into planning tools, audience buys and segmentation, while allocating budgets with econometrics support.

Responsibilities include delivering Mx stories, guidelines, and ensuring quality of plan execution, as well as post-campaign optimization and client satisfaction.

Formación

• 8+ years of professional experience in strategic planning for media and brand.
• Bachelor’s or Master’s degree in Business, Marketing or Advertising.
• Advanced English language proficiency.

Responsabilidades

• Define and deliver optimal Mx (Connection x Context x Content) across client portfolios.
• Allocate budgets across channels with econometrics and attribution teams.
• Develop growth-target personas from brief to audience segmentation.
• Present Mx stories to clients and create Mx guidelines with specialists.
• Ensure plan quality against Mx delivery and post-campaign optimization.
• Drive client satisfaction and effective audience planning and data integration.

Conocimientos

Strategic planning

Brand strategy

Audience planning

Negotiation

Team leadership

Cross-functional collaboration

Educación

Bachelor’s or Master’s in Business/Marketing/Advertising

Herramientas

Pilot

Magnitude

Polaris

Descripción del empleo

Agency :Arena Media MadridJob Description :The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.Mission & ResponsibilitiesCreate and deliver optimal Mx, defined as Connection x Context x ContentWork with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentationAllocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialistsRecommend optimum content and context based on client, brief and strategyDeliver overall experience and articulation of how channels work togetherInput measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teamsCreate and present Mx Story to clientsCreate the Mx guidelines in liaise with relevant internal specialist teamsEnsure quality control on plan recommendation against Mx deliveryProvide insightful post campaign optimizationContribute to the client satisfactionEnsure optimal Mx deliveryEnsure audience planning and data integration from Mx brief to Mx measurementPrevious Experience & Industry Background8+ years professional experience in strategic planningMedia, BrandQualifications & Languages:Bachelor’s or Master’s degree in Business, Marketing or AdvertisingLanguages: English (Advanced)Soft skills & CompetenciesUnderstanding the businessTaking initiativeFocusing on performanceBuilding collaborative relationshipsMedia and media planningMx Champion (Connection, Context, Content)OmnichannelStrong negotiation skillsElite ProgrammaticData processing and managementMarketing StrategyTechnical skillsAdvertising technologiesOperational performance management tools (e.g. Pilot, Magnitude)Audience planning tools (e.g. Polaris)Office softwareContract Type :PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.