Senior Media Development Lead (Mx Strategy & Omnichannel)

Havas Group; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Arena Media Madrid is seeking a Media Development Team Leader to define and design media experiences, implementing the Mx Development process across a portfolio of clients.

Lead audience planning, budget allocation, and cross-channel optimization with econometrics and data teams. Requires 8+ years in strategic planning and a business/marketing/advertising degree, plus Advanced English. This is a permanent, on-site role in Madrid.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing or Advertising.
• Languages: English (Advanced).
• 8+ years of professional experience in strategic planning or related fields.

Responsibilities

• Define and design Media experiences, applying the Mx Development process across client portfolios.
• Develop growth targets and audience personas for planning tools and segmentation.
• Allocate budgets across channels with econometrics and attribution specialists.
• Recommend optimal content and context per client brief and strategy.
• Deliver overall experience and cross-channel integration.

Skills

Audience planning

Media planning

Omnichannel

Negotiation

Data analysis

Strategic thinking

Collaboration

Marketing strategy

Education

Bachelor’s or Master’s in Business/Marketing/Advertising

Tools

Advertising technologies

Pilot

Magnitude

Polaris

Office software

Job description

Arena Media Madrid is seeking a Media Development Team Leader to define and design media experiences, implementing the Mx Development process across a portfolio of clients.

Lead audience planning, budget allocation, and cross-channel optimization with econometrics and data teams. Requires 8+ years in strategic planning and a business/marketing/advertising degree, plus Advanced English. This is a permanent, on-site role in Madrid.