Mx Strategy Lead: Omnichannel Media & Audience Growth

Arena Media España; Madrid; Presencial; EUR 60.000 - 95.000; Jornada completa

Descripción de la vacante

Arena Media España seeks a senior Mx strategist to craft end-to-end connection x context x content experiences. You will collaborate with audience architects and econometrics teams to plan, buy and optimize omnichannel campaigns, ensuring seamless integration of data and content across channels.

The role emphasizes strong negotiation, strategic marketing leadership, and a deep understanding of media planning and programmatic buying within a Madrid-based environment.

Formación

• Must have strong strategic planning background.
• English: Advanced or higher.
• Experience in media and advertising campaigns.

Responsabilidades

• Create and deliver Mx, defined as Connection x Context x Content.
• Allocate budget across channels with econometrics input.
• Recommend optimum content and context based on client and strategy.
• Deliver overall experience and how channels work together.
• Input measurement framework with KPIs for Mx.

Educación

Bachelor’s or Master’s degree in Business, Marketing or Advertising

Herramientas

Advertising technologies

Pilot

Magnitude

Polaris

Office software

Descripción del empleo

Arena Media España seeks a senior Mx strategist to craft end-to-end connection x context x content experiences. You will collaborate with audience architects and econometrics teams to plan, buy and optimize omnichannel campaigns, ensuring seamless integration of data and content across channels.

The role emphasizes strong negotiation, strategic marketing leadership, and a deep understanding of media planning and programmatic buying within a Madrid-based environment.