Media Development Team Leader

Havas Group; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Arena Media Madrid is seeking a Media Development Team Leader to define and design media experiences, implementing the Mx Development process across a portfolio of clients.

Lead audience planning, budget allocation, and cross-channel optimization with econometrics and data teams. Requires 8+ years in strategic planning and a business/marketing/advertising degree, plus Advanced English. This is a permanent, on-site role in Madrid.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing or Advertising.
• Languages: English (Advanced).
• 8+ years of professional experience in strategic planning or related fields.

Responsibilities

• Define and design Media experiences, applying the Mx Development process across client portfolios.
• Develop growth targets and audience personas for planning tools and segmentation.
• Allocate budgets across channels with econometrics and attribution specialists.
• Recommend optimal content and context per client brief and strategy.
• Deliver overall experience and cross-channel integration.

Skills

Audience planning

Media planning

Omnichannel

Negotiation

Data analysis

Strategic thinking

Collaboration

Marketing strategy

Education

Bachelor’s or Master’s in Business/Marketing/Advertising

Tools

Advertising technologies

Pilot

Magnitude

Polaris

Office software

Job description

Agency :

Arena Media Madrid

Job Description :

The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities

Createand deliveroptimal Mx, defined as Connection x Context x Content

• Work withAudienceArchitect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overallexperienceand articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams

Create and present Mx Story to clients

• Createthe Mx guidelinesin liaise with relevant internal specialist teams
• Ensure quality control on plan recommendationagainst Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integrationfrom Mx brief toMxmeasurement

Previous Experience & Industry Background

• 8+ yearsprofessional experience instrategic planning
• Media, Brand

Qualifications &** Languages:

• Bachelor’s orMaster’sdegree in Business, Marketing or Advertising
• Languages: English (Advanced)

Soft skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media and media planning
• Mx Champion (Connection,Context, Content)
• Omnichannel
• Strong negotiation skills
• Elite Programmatic
• Data processing and management
• Marketing Strategy

Technicalskills

• Advertising technologies
• Operational performance management tools (e.g. Pilot, Magnitude)
• Audience planning tools(e.g. Polaris)
• Office software

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.