Media Data Analysis Associate Lead

Bayer AG; Bellprat; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Bayer AG is seeking a Media Data Analysis Associate Lead to strengthen measurement and optimization of digital media investments in a global context. You will join Enterprise Media, Content and Creative Acceleration working with IC partners to deliver data-driven decisions.

The role focuses on validating guidance, building scalable measurement approaches, and influencing stakeholders across markets, agencies, and platforms like Google and Meta.

Formación

• Bachelor's degree in analytics, marketing science or related field.
• 5+ years in media analytics, digital media data & effectiveness measurement.
• Experience with major digital platforms and cross-market programs.
• Experience with marketing, insights & analytics in consumer-focused industries.

Responsabilidades

• Validate and challenge partner/agency recommendations on media mix and formats.
• Translate insights from MMM, CPLT and others into scalable guidance.
• Define measurement approaches across MMM deep dives, experiments and lift studies.
• Prioritize learning agendas, validate tests, and accelerate scaling of proven strategies.
• Support ROI-focused conversations and partner management.
• Coordinate across multiple performance data sources for integrated platforms.

Conocimientos

Media analytics

MMM

Experiments

Lift studies

Incrementality testing

Stakeholder mgmt

Data storytelling

Educación

Bachelor's degree

Advanced analytics degree

Herramientas

Google Analytics

Tableau

SQL

Descripción del empleo

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Media Data Analysis Associate Lead

Role Summary:The Media Data Analysis Associate Lead is a dedicated I&Arole embedded in Enterprise Media, Content and Creative Accelerationwork teams to strengthen how BCH manages and optimizes ~€400M+ indigital media investments. The role brings objective, versatile anddata-driven measurement to learning agendas, validation methodologiesand supports in data analysis for media decisions across key partnersincluding Google, Meta and IPG/Omnicom/BOND.

This role acts as aneutral analytical counterbalance to partner recommendations, validatesthat guidance shared with country clusters is incremental, scalable andevidence-based, and equips BCH to lead more credible partnerconversations with stronger subject matter expertise on measurement,data, clarity and confidence. This role is part of Media & CreativeEffectiveness capability vertical within Insights & Analytics (I&A) Home.

Key Responsibilities

• Validate and challenge partner and agencyrecommendations on media mix, formats and optimizations to ensure theyare incremental, value-accretive and not solely platform-driven.
• Translate media and measurement insights from MMM, CPLT and other measurement approaches into clear, globally scalable guidance and act as a neutral advocate behind recommendations shared with clusters/countries.
• Define fit-for-purpose measurement approaches across MMM deep dives, experiments, lift studies and other validation methods, ensuring consistency and comparability across markets and platforms.
• Prioritize learning agendas with partners, validate test-and-learn results, and accelerate scaling of proven media strategies across markets.
• Support BCH in partner management by strengthening ROI-focused conversations, validating new tools, betas and innovations, and improving confidence in digital investment decisions.
• Support integrated performance platform development lead on coordination across multiple performance commercial data sources.

Key Working Relation

• Internal:
  Enterprise Media, Content and Creative Acceleration work teams
• I&A Home and Media & Creative Effectiveness Lead
• Enterprise and cluster marketing, media and commercial teams
• IT / Data Engineering & Data Science teams

External:

• Global media partners including Google, Meta and IPG/Omnicom/BOND;External Research Vendors (Analytic Partners, Kantar, Toluna, IQVIA,Circana and others)

Requirements

Deep expertise in digital mediameasurement and marketing science, including MMM, experiments, liftstudies and incrementality testing.
Ability to assess and challengepartner recommendations with objectivity, analytical rigor andcommercial awareness.
Ability to turn complex analyses into clear,scalable media guidance and executive-ready recommendations.
Strongstakeholder management across internal teams, partners and agencies,with confidence to influence decisions and accelerate adoption.
Excellent communication and problem-solving skills, bringing clarityand consistency in partner & market discussions.

Qualifications

Bachelor’s degree required; advanced degree in analytics,marketing science, economics or a related field is a plus.
5+ yearsexperience in roles covering media analytics, digital media data andeffectiveness measurement, consumer research, Ad creative/campaign pre &post evaluation, MMM, marketing science or a related analytical role.
Experience working with marketing, Consumer Insights & Analytics, majordigital media platforms and agency partners, ideally including Google,Meta and cross-market media programs.
Experience in CPG, OTC or otherregulated industries is a strong.

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.