Lead, Media Data Analytics & Insights

Bayer AG; Bellprat; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Bayer AG is seeking a Media Data Analysis Associate Lead to strengthen measurement and optimization of digital media investments in a global context. You will join Enterprise Media, Content and Creative Acceleration working with IC partners to deliver data-driven decisions.

The role focuses on validating guidance, building scalable measurement approaches, and influencing stakeholders across markets, agencies, and platforms like Google and Meta.

Formación

• Bachelor's degree in analytics, marketing science or related field.
• 5+ years in media analytics, digital media data & effectiveness measurement.
• Experience with major digital platforms and cross-market programs.
• Experience with marketing, insights & analytics in consumer-focused industries.

Responsabilidades

• Validate and challenge partner/agency recommendations on media mix and formats.
• Translate insights from MMM, CPLT and others into scalable guidance.
• Define measurement approaches across MMM deep dives, experiments and lift studies.
• Prioritize learning agendas, validate tests, and accelerate scaling of proven strategies.
• Support ROI-focused conversations and partner management.
• Coordinate across multiple performance data sources for integrated platforms.

Conocimientos

Media analytics

MMM

Experiments

Lift studies

Incrementality testing

Stakeholder mgmt

Data storytelling

Educación

Bachelor's degree

Advanced analytics degree

Herramientas

Google Analytics

Tableau

SQL

Descripción del empleo

Bayer AG is seeking a Media Data Analysis Associate Lead to strengthen measurement and optimization of digital media investments in a global context. You will join Enterprise Media, Content and Creative Acceleration working with IC partners to deliver data-driven decisions.

The role focuses on validating guidance, building scalable measurement approaches, and influencing stakeholders across markets, agencies, and platforms like Google and Meta.