Media Data Analytics Lead — Measurement & Impact

Bayer; Barcelona; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Bayer is seeking a Media Data Analysis Associate Lead to optimize digital media investments and provide objective, data-driven measurement across partners such as Google, Meta and IPG/Omnicom/BOND.

The role sits within Enterprise Media, Content and Creative Acceleration under Insights & Analytics, focusing on validating guidance, scaling proven strategies and strengthening data-driven decision making across markets.

Formación

• Deep expertise in digital media measurement, MMM, experiments and lift studies.
• Ability to turn complex analyses into clear, scalable media guidance.
• Experience collaborating with marketing, analytics and agency partners.
• Strong stakeholder management across internal teams and external partners.
• Excellent communication and problem-solving to drive decisions.

Responsabilidades

• Validate partner and agency recommendations on media mix and formats.
• Translate insights from MMM and other measures into scalable guidance.
• Define measurement approaches for deep dives and validation studies.
• Prioritize learning agendas and accelerate scaling of proven strategies.
• Support partner management with ROI-focused conversations and tool validation.
• Coordinate across multiple data sources for integrated performance platforms.

Conocimientos

Digital media measurement

MMM

Marketing science

Stakeholder management

Communication

Educación

Bachelor's degree

Advanced degree in analytics/marketing science/economics

Descripción del empleo

Bayer is seeking a Media Data Analysis Associate Lead to optimize digital media investments and provide objective, data-driven measurement across partners such as Google, Meta and IPG/Omnicom/BOND.

The role sits within Enterprise Media, Content and Creative Acceleration under Insights & Analytics, focusing on validating guidance, scaling proven strategies and strengthening data-driven decision making across markets.