Global Head of Media Data

Puig; Barcelona; Presencial; EUR 180.000 - 280.000; Jornada completa

Descripción de la vacante

Puig in Barcelona seeks a Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned and Earned ecosystems, aligning with our Consumer & AI Accelerator Office. The role shapes data governance, measurement, and data products to enable smarter investment decisions and scalable AI use cases.

You will lead a multidisciplinary team, collaborate with Global Marketing, Tech, and external partners, and drive cross‑functional data programs with a focus on

Formación

• 12+ years in media analytics, data, or digital performance roles.
• Strong experience in advanced measurement (MMM, attribution, econometrics).
• Proven track record managing complex, cross-functional programs.
• Experience leading teams and building data capabilities at scale.
• Background in consumer goods, beauty, or luxury is a strong plus.

Responsabilidades

• Define and lead the global Media Data strategy and roadmap.
• Position media data as a strategic asset supporting business growth and transformation.
• Build a long-term vision integrating measurement, understanding, and AI-driven use cases.
• Lead end-to-end media measurement strategy, including attribution frameworks and brand & performance measurement.
• Oversee econometric and advanced analytics approaches to quantify marketing impact.
• Drive evolution towards holistic cross-channel performance measurement.
• Define and enforce global media data standards, tagging frameworks, KPI harmonization.
• Ensure data quality, consistency, and scalability across markets and platforms.
• Partner with Tech and Data Governance to build a robust ecosystem.
• Structure media data into reusable data products (dashboards, datasets, models).
• Drive adoption of data solutions across brands and markets.
• Transform analyses into clear, actionable business recommendations.
• Build narratives linking media performance, consumer behavior, and outcomes.
• Act as a trusted partner for senior stakeholders on media investment decisions.
• Lead cross-functional collaboration with Global & Local Marketing, media agencies, tools vendors.

Conocimientos

Media analytics

Econometrics

Data governance

Cross-functional leadership

Herramientas

GA4

tagging

SQL

BigQuery

Tableau

Power BI

Looker

Descripción del empleo

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best-in-class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

The role is critical to transforming media data into a core business driver, enabling:

• smarter investment decisions
• advanced performance measurement
• scalable AI and data use cases

The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

You will lead a multidisciplinary team including:

• Global Paid Media Data Manager
• Global Social Data Data Manager
• Global Media Data Product Manager
• Global Media Tracking Manager

You will build a strong center of expertise, combining:

• media analytics
• data governance & tracking
• data products

The Opportunity

Location: Barcelona
Language: English (mandatory)

What you'll get to do

1. Media Data Strategy & Transformation

   • Define and lead the global Media Data strategy and roadmap
   • Position media data as a strategic asset supporting business growth and transformation
   • Build a long‑term vision integrating:
   • measurement
   • consumer understanding
   • AI‑driven use cases

2. Advanced Measurement & Performance Excellence

   • Lead end-to-end media measurement strategy, including:
   • Attribution frameworks
   • Brand & performance measurement
   • Oversee econometric and advanced analytics approaches to:
   • quantify marketing impact
   • optimize media investments
   • support budget allocation decisions
   • Drive the evolution towards holistic, cross‑channel performance measurement

3. Media Data Ecosystem, Governance & Tracking

   • Define and enforce global media data standards, including:
   • tracking frameworks (tagging, pixels, taxonomy)
   • KPI harmonization
   • data models across Paid / Owned / Earned
   • Ensure data quality, consistency, and scalability across all markets and platforms
   • Partner with Tech and Data Governance teams to build a robust, future‑proof ecosystem

4. Data Products & Scalable Activation

   • Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)
   • Define roadmap, use cases, and prioritization based on business value
   • Ensure delivery of self‑serve, high‑quality analytics assets
   • Drive adoption of data solutions across brands and markets

5. Insight Generation & Business Impact

   • Transform complex analyses into clear, actionable business recommendations
   • Build strong narratives linking:
   • media performance
   • consumer behavior
   • business outcomes
   • Act as a trusted partner for senior stakeholders on media investment decisions

6. Cross‑functional Leadership & Stakeholder Management

   • Act as the key interface between Business, Media, Tech, Data, and external partners
   • Collaborate with:
   • Global & Local Marketing teams
   • Media agencies
   • Tools vendors
   • Data & Tech teams
   • Align stakeholders around a shared measurement and data vision

7. Team Leadership & Capability Building

   • Build and lead a high‑performing team of media data experts
   • Develop capabilities across:
   • advanced analytics
   • data product mindset
   • business translation of insights
   • Create a culture of excellence, ownership, and innovation

We'd love to meet you if you have

Experience

• 12+ years in media analytics, data, or digital performance roles
• Strong experience in advanced measurement (MMM, attribution, econometrics)
• Proven track record managing complex, cross‑functional programs
• Experience leading teams and building data capabilities at scale
• Background in consumer goods, beauty, or luxury is a strong plus

Technical & Functional Expertise

• Deep understanding of:
• Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)
• Media tracking & data collection (GA4, tagging, etc.)
• Cross‑channel measurement frameworks
• Strong analytical background (econometrics, statistics, modeling)
• Experience with:
• SQL / data environments (Big Query)
• Data visualization tools (Tableau, Power BI, Looker)
• Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills

• Strategic thinker with strong business knowledge
• Ability to translate complex data into impact for business stakeholders
• Excellent communication and influencing skills
• High capability to manage multiple projects and stakeholders simultaneously
• Strong collaboration mindset across business and tech teams

Mindset

• Business-driven and impact-oriented
• Data expert with strong pragmatism
• Curious, forward‑looking, innovation‑driven
• Hands‑on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds.

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package