JUNIOR DIGITAL PERFORMANCE ANALYST

The GB Foods, S.A.; Barcelona; Presencial; EUR 24.000 - 36.000; Jornada completa

Descripción de la vacante

The GB Foods, S.A. Junior Digital Performance Analyst role supports measurement, monitoring and analysis of digital media performance across European markets.

You will transform data into actionable insights through Funnel, GA4 and reporting tools, acting as the Hub's day-to-day performance monitoring resource. Join the European Media & Digital Hub to identify opportunities, detect issues early and support data-driven decisions across brands, markets and channels in an international environment.

Formación

• 1–3 years of experience in digital analytics, paid media reporting or related fields.
• Hands-on experience with GA4, Meta/TikTok/Google Ads and programmatic platforms.
• Experience with Funnel, Looker Studio, Power BI or similar reporting tools is desirable.
• Exposure to digital media, websites, search or performance marketing environments.
• Experience with media, digital or analytics agencies is a plus.
• Interest in digital marketing, data and technology; international mindset.

Responsabilidades

• Own day-to-day monitoring of digital performance across brands, campaigns and markets through Funnel dashboards.
• Track campaign performance across paid media, social media, search and owned media channels.
• Identify anomalies or significant changes and flag them to stakeholders.
• Ensure campaigns and websites are measured according to governance standards and KPI frameworks.
• Validate data quality and reporting accuracy across markets and platforms.
• Build and improve performance dashboards used across the Hub.
• Consolidate data from multiple sources into clear, actionable reports.
• Prepare recurring performance reports and executive summaries.

Conocimientos

Digital analytics

Marketing performance

International mindset

Herramientas

GA4

Looker Studio

Power BI

Google Tag Manager

Funnel

Descripción del empleo

Job description

The Junior Digital Performance Analyst plays a key role within the European Media & Digital Hub by supporting the measurement, monitoring and analysis of digital media and owned media performance across European markets.

The role is responsible for ensuring that campaign and website performance data is accurately collected, monitored and transformed into clear, actionable insights through Funnel, GA4 and reporting tools. Acting as the Hub's day‑to‑day performance monitoring resource, this position helps identify opportunities, detect issues early and support data‑driven decision‑making across brands, markets and channels.

This is an excellent opportunity for a digitally curious and analytical profile looking to develop expertise in media measurement, analytics and marketing performance within an international environment.

Key Responsibilities

Performance Monitoring & Governance

Own the day‑to‑day monitoring of digital performance across brands, campaigns and markets through Funnel dashboards.

Track campaign performance across paid media, social media, search and owned media channels.

Identify anomalies, tracking issues or significant performance changes and proactively flag them to relevant stakeholders.

Ensure campaigns and websites are measured according to Hub governance standards and KPI frameworks.

Validate data consistency, taxonomy compliance and reporting accuracy across markets and platforms.

Support the Hub in maintaining a reliable and consistent view of digital performance.

Build, maintain and continuously improve performance dashboards used across the Hub.

Consolidate data from multiple sources into clear, accurate and actionable reports.

Ensure dashboards remain updated, user‑friendly and aligned with business needs.

Support the automation and simplification of reporting processes where possible.

Prepare recurring performance reports and executive summaries for stakeholders.

Help ensure reporting focuses on insights and actions, not only on data.

GA4 & Website Analytics

Manage and monitor GA4 reporting across websites and landing pages.

Analyse user behaviour, traffic sources, engagement metrics and conversion paths.

Support the implementation and validation of tracking frameworks in collaboration with agencies and technical partners.

Monitor website performance and identify optimisation opportunities.

Ensure data quality and consistency across GA4 properties and reporting environments.

Performance Analysis & Insights

Analyse campaign performance by audience, creative, channel, platform and market.

Identify trends, opportunities and areas for improvement across the marketing funnel.

Support root‑cause analysis of underperforming campaigns, assets or traffic sources.

Translate data into clear recommendations that support optimisation decisions.

Contribute to performance reviews, business updates and learning sessions.

Support optimisation initiatives by providing performance analysis and recommendations.

Assist in the evaluation of A/B tests across audiences, creatives, formats and landing pages.

Monitor test results and document key learnings.

Help identify best practices and opportunities to improve campaign effectiveness and user experience.

Contribute to building a culture of continuous improvement and evidence‑based decision making.

Cross‑Channel Measurement & Attribution Support

Analyse interactions between paid media, owned media, organic traffic and search activities.

Monitor funnel progression and identify conversion bottlenecks.

Support attribution analysis and proxy ROI assessments.

Ensure data quality & consistency for MMM and competitive investment dashboards

Collaborate with Paid Media and Own Media teams to understand performance drivers and optimisation opportunities.

Help connect media performance with broader business objectives.

Post‑Campaign Analysis & Knowledge Sharing

Support post‑campaign reviews and performance evaluations.

Consolidate learnings, benchmarks and best practices across brands and markets.

Help maintain the Hub's knowledge base and learning repository.

Ensure insights are fed back into future planning, briefing and optimisation processes.

What can you expect from us?

This is a great opportunity to join a big team in a multicultural and modern environment. We foster innovation and team work, and we care for health and sustainability, which is at the center of our strategy. At GBfoods we don’t just accept our differences but we fully support and celebrate them. You will be able to grow and develop your skills and career in a consolidated company in the industry and also enjoy all our benefits!

Requirements

• 1–3 years of experience in digital analytics, paid media campaign reporting, marketing performance or related fields.
• Hands‑on experience with Google Analytics 4 (GA4), Meta ads, Tik Tok ads, Google Ads, and programmatic platforms (TTD, DV360, etc..)
• Experience with Funnel, Looker Studio, Power BI or similar reporting platforms is highly desirable.
• Exposure to digital media, websites, search or performance marketing environments.
• Experience working with media, digital or analytics agencies is a plus.
• Interest in digital marketing, data and technology.
• International mindset and willingness to learn.

Key Tools & Platforms

• Funnel (core performance monitoring and governance tool)
• Google Analytics 4 (GA4)
• Looker Studio, Power BI or equivalent reporting tools
• Google Tag Manager (basic understanding is a plus)