Marketing Operations Lead — Data‑Driven Growth

Freightos Group; Barcelona; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Private Health Insurance

Ticket Restaurant

Flexible Remuneration for nursery/food

Equity incentives

Hybrid work model

Job summary

Freightos Group in Barcelona is seeking a highly technical, data‑driven Marketing Operations Lead to own and scale our marketing operations across the business. You will manage our martech stack (HubSpot, Zoho CRM, Zapier and analytics tools), build scalable automations, ensure CRM health, and provide reporting to drive demand generation and revenue growth.

This is a hands‑on role bridging Marketing, Sales and RevOps.

Qualifications

• 5+ years in marketing operations, SaaS preferred.
• Strong HubSpot: Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations, Automation.
• Experience managing CRM platforms (Zoho CRM preferred).
• Experience building integrations with Zapier or similar platforms.
• Experience with lifecycle marketing, lead management and CRM architecture.

Responsibilities

• Own and optimize the marketing operations ecosystem (HubSpot, Zoho CRM, Zapier).
• Design and manage workflows, lead routing, scoring, lifecycle processes and other automations.
• Own CRM & data quality: segmentation, deduplication, enrichment, data governance.
• Enable campaigns: setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs.
• Drive reporting & analytics: dashboards and reporting for funnel, KPIs and attribution.
• Manage integrations between platforms using Zapier, APIs and webhooks.

Skills

Marketing Ops

HubSpot CRM

Zoho CRM

Zapier

CRM Architecture

Lead Management

Lifecycle Marketing

BI Tools

GA4/Tag Manager

SQL (basic)

Data Governance

GDPR Compliance

Education

BA in Marketing/Business

Tools

HubSpot

Zoho CRM

Zapier

Domo

GA4

Google Tag Manager

Looker Studio

Tableau

Power BI

APIs & Webhooks

SQL

Job description

Freightos Group in Barcelona is seeking a highly technical, data‑driven Marketing Operations Lead to own and scale our marketing operations across the business. You will manage our martech stack (HubSpot, Zoho CRM, Zapier and analytics tools), build scalable automations, ensure CRM health, and provide reporting to drive demand generation and revenue growth.

This is a hands‑on role bridging Marketing, Sales and RevOps.