Lifecycle Marketing Lead: CRM & In-App Journeys

Voicemod Inc.; España; On-site; EUR 55,000 - 75,000; Full time

Job summary

Voicemod Inc. is seeking a Lifecycle Marketing Manager (CRM & In-App) to own the user journey across onboarding, activation, monetization and retention.

You will design programs and journeys, build in Iterable, and measure impact with Amplitude and Looker, aligning with Desktop, Mobile and Devices teams.

This role partners with Product Marketing, Copywriting and Design to deliver coherent, multi-channel comms that drive activation and long-term engagement in a gaming-forward environment.

Qualifications

• 4+ years in lifecycle or CRM marketing in a B2C app or subscription product.

Responsibilities

• Act as lifecycle partner for Desktop, Mobile and Devices teams.

Skills

Lifecycle marketing

Email & in-app comms

Audience segmentation

A/B testing

SQL basics

HTML/CSS for templates

English communication

Project management

Cross-functional collaboration

Tools

Iterable

Amplitude

Looker

Braze

Customer.io

Job description

Voicemod Inc. is seeking a Lifecycle Marketing Manager (CRM & In-App) to own the user journey across onboarding, activation, monetization and retention.

You will design programs and journeys, build in Iterable, and measure impact with Amplitude and Looker, aligning with Desktop, Mobile and Devices teams.

This role partners with Product Marketing, Copywriting and Design to deliver coherent, multi-channel comms that drive activation and long-term engagement in a gaming-forward environment.