CRM & Lifecycle Manager

Eyr Holistic; España; Presencial; EUR 42.000 - 68.000; Jornada completa

Descripción de la vacante

Eyr Holistic is a fast-growing Nordic ecommerce group in natural wellness and beauty, seeking a CRM & Lifecycle Manager to drive acquisition and retention for two wellness/DTC subscription brands through email and SMS.

You will design complex automations, build personalised customer experiences, and own the CRM platform, testing, and deliverability. Join a lean, high-energy team and collaborate with the Retention Lead and CRM Junior.

Formación

• 3–5 years of experience in CRM/lifecycle marketing.
• Experience with DTC subscription brands is a plus.
• Hands-on Klaviyo or Braze/Iterable; strong segmentation.
• Data-literate with ability to tie metrics to retention/LTV.
• Experience with Recharge or Loop is a plus.
• Autonomous work style in a lean, fast-moving team.

Responsabilidades

• Design and build CRM/lifecycle automations across the whole customer journey—from pre-purchase to post-purchase retention.
• Create truly one-to-one, personalised experiences through segmentation and dynamic content.
• Own the CRM/ESP platform architecture, deliverability, and testing.
• Run structured A/B and multivariate testing to continually improve performance.
• Collaborate with the Retention Lead and guide the CRM Junior in weekly execution.
• Coordinate with creative to produce on-brand, high-converting assets.
• Track KPIs (deliverability, engagement, open/click rates) and connect them to overall retention health.

Conocimientos

CRM lifecycle management

Email marketing

Data-driven decision making

Segmentation

Herramientas

Klaviyo

Braze

Iterable

Recharge

Loop

Descripción del empleo

Eyr Holistic is a fast-growing Nordic ecommerce group in natural wellness and beauty, operating multiple eight to nine-figure brands including Norse Organics, Frøya Organics, Primal Viking, and Arctic Goddess. Our mission is to free one hundred million people through natural, high-quality products — and we hire for radical ownership, taste, and an obsessive standard of work.

About the role

We're looking for a CRM & Lifecycle Manager to drive both acquisition and retention for a pair of wellness/health DTC subscription brands, through email and SMS. You'll take priorities from across the customer journey and turn them into scaled, high-performing lifecycle programmes — flows, segmentation, subscription messaging — building truly one-to-one, personalised experiences at scale, not one-size-fits-all campaigns. You sit within the wider retention team, working collaboratively with the Retention Lead on priorities and with the CRM Junior on execution.

What you'll do

• Design and build complex CRM/lifecycle automations across the whole customer journey — pre-purchase, onboarding, upselling, win-backs, dunning, and beyond — covering both acquisition and retention
• Build truly one-to-one, personalised customer experiences through segmentation and dynamic content
• Own the CRM/ESP platform for your brand pair: architecture, segmentation logic, deliverability, and testing
• Run structured A/B and multivariate testing across flows and campaigns to continuously improve performance
• Work collaboratively with the Retention Lead to align CRM strategy with brand retention priorities, and brief/direct the CRM Junior's weekly execution
• Partner with creative to brief and produce on-brand, high-converting assets
• Track email/lifecycle KPIs — deliverability, engagement, open/click rates — while staying data-literate enough to connect them back to overall retention health: engagement climbing while churn also climbs isn't a win, and you'll flag and dig into signals like that
• Stay close to subscription mechanics (dunning, cancellations, win-back flows) as a core lever for LTV

What we're looking for

• 3-5 years of experience in CRM/lifecycle/email marketing
• DTC subscription experience highly desirable — ideally in health, wellness, beauty, or a comparable considered-purchase category
• Deep, hands-on expertise in Klaviyo or a comparable ESP (Braze, Iterable), including flow architecture and segmentation logic
• Data-literate — able to read channel-level performance (deliverability, engagement) and connect it back to broader retention/LTV outcomes, not just channel metrics in isolation
• Familiarity with subscription/retention tools such as Recharge or Loop
• Comfortable using AI-assisted CRM/retention tooling
• Comfortable operating collaboratively and autonomously in a lean, fast-moving team