Senior CRM Lifecycle Journeys Lead - Global, AI-Driven

Quince; Madrid; Presencial; EUR 90.000 - 120.000; Jornada completa

Descripción de la vacante

Quince in Madrid seeks a Senior Manager, CRM Lifecycle + Journeys to own all triggered customer flows across email, SMS, push, and in-app for UK, Germany, and France. You will build the automation engine in Iterable and the CDP, write flow logic, set up data pipes, and design experiments to ship AI agents that reduce manual work.

The role requires 6+ years in lifecycle/CRM marketing in ecommerce, hands‑on with Iterable or comparable ESP, and strong SQL skills.

Formación

• 6+ years lifecycle/CRM marketing in DTC or ecommerce, including owning automated/triggered flows end to end
• Hands-on with Iterable (or Braze/Klaviyo/SFMC) and built flows in the tool
• CDP experience and identity resolution knowledge
• Experience shipping AI agents or LLM workflows in marketing
• Strong SQL skills and ability to self-serve in BI tools
• Familiar with UK/EU privacy law (GDPR/PECR) and consent management
• Ability to work cross-functionally with creative, brand, data science, tech, and CRM teams
• Multi-market lifecycle experience (UK + DE or FR) preferred

Responsabilidades

• Build, launch, and own every triggered lifecycle flow for UK (July 2026), DE (October 2026), and FR (November 2026): welcome, browse abandon, cart abandon, post-purchase, low stock, back in stock, win-back, replenishment, care instructions
• Partner with MarTech to ship AI agents and tooling that take work out of flow build, copy, segmentation, and QA
• Target at least one end-to-end CRM agent in production by EoY1 and a 50% reduction in flow concept-to-deployment time within 90 days
• Partner with the Data team to run the triggered-flow testing roadmap with statistically sound design. Minimum 6 A/B tests per quarter per flow per market
• Build channel-cost decision logic across email, SMS, push, and in-app per flow per market
• Recover signal lost from fingerprinting and consent restrictions in UK/EU by pushing app and logged-in routing for non-consenting users
• Stand up and run the localisation pipeline with freelance copywriters for EN-UK, DE, and FR. Localised flow content live before each market launch
• Partner with tech team to maintain CDP quality across UK/EU: data model, integrations, data hygiene, latency, and identity-resolution accuracy

Conocimientos

Lifecycle/CRM marketing

Iterable

CDP identity resolution

AI agents in marketing

SQL

A/B testing

GDPR/PECR

Cross-functional work

Multi-market experience

Herramientas

Braze

Klaviyo

SFMC

Looker

BigQuery

Descripción del empleo

Quince in Madrid seeks a Senior Manager, CRM Lifecycle + Journeys to own all triggered customer flows across email, SMS, push, and in-app for UK, Germany, and France. You will build the automation engine in Iterable and the CDP, write flow logic, set up data pipes, and design experiments to ship AI agents that reduce manual work.

The role requires 6+ years in lifecycle/CRM marketing in ecommerce, hands‑on with Iterable or comparable ESP, and strong SQL skills.