Lead Operations Specialist — High-Volume B2B Sales

Applus+ Laboratories; Cerdanyola del Vallés; On-site; EUR 42,000 - 66,000; Full time

Job summary

Applus+ Laboratories, a division of the Applus+ Group, seeks a Sales Operations Specialist to own daily inbound lead flow and triage. You will route inquiries, enforce SLAs, and coordinate with marketing to feed outcomes back into campaigns.

Candidates should have a strong process mindset, 3–5+ years in Sales Ops or lead operations, and proficiency with Dynamics 365, Power BI, and marketing automation. This role emphasizes data integrity and cross-functional collaboration.

Qualifications

• Bachelor’s degree in Business Administration, Engineering, Marketing, International Relations, Data Analytics or related field.
• 3 to 5+ years in Sales Operations, Lead Operations, Inside Sales/SDR Team Lead, or B2B process management.
• Experience in TIC, technical services, industrial consulting or complex B2B is preferred.

Responsibilities

• Monitor and manage the real-time entry of leads across multiple channels (web forms, direct emails, trade shows, digital campaigns, etc).
• Enforce and manage lead assignment rules (Routing Rules) based on technical scope, industry vertical, geography, and account size.
• Resolve allocation ambiguities for multinational clients or multi-service inquiries, ensuring smooth assignment to the appropriate destination.
• Maintain strict control over initial response times, enforcing organizational SLAs.
• Ensure no lead goes unattended: elevate absences, delays or SLA breaches to Sales managers and coordinate reassignment to an available salesperson.
• Monitor unassigned and open lead queues daily, ensuring owners follow up and keep CRM statuses current.
• Ensure Sales records accurate qualification, disqualification and loss reasons in CRM. Review lead outcomes with Marketing to improve targeting.
• Maintain data integrity and consistency across top-of-funnel and middle-of-funnel CRM records.
• Identify process bottlenecks and propose workflow improvements and automation enhancements.

Skills

Lead management

CRM usage

Data analytics

SLA enforcement

Cross-functional coordination

Process discipline

Agile problem solving

Education

Bachelor's degree

Tools

Microsoft Dynamics 365

Power BI

Excel

Marketing Automation tools

Sales Engagement tools

Job description

Applus+ Laboratories, a division of the Applus+ Group, seeks a Sales Operations Specialist to own daily inbound lead flow and triage. You will route inquiries, enforce SLAs, and coordinate with marketing to feed outcomes back into campaigns.

Candidates should have a strong process mindset, 3–5+ years in Sales Ops or lead operations, and proficiency with Dynamics 365, Power BI, and marketing automation. This role emphasizes data integrity and cross-functional collaboration.