Lead Nurture & Customer Journey Architect

smart Europe GmbH; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

smart Europe GmbH, through smart Spain, seeks a Lead & Customer Journey Manager to qualify, assign and follow up on incoming leads from first contact to order or loss. You will bridge prospective customers with the smart agent network, ensuring fast responses, consistent follow-ups and a seamless journey.

You will also support Sales Area Managers and Marketing in routing opportunities from social channels, with a focus on optimizing the customer journey and conversion.

Formación

• University degree or equivalent in business, marketing, sales or communications.
• Experience with digital leads, CRM-based sales processes and distributed dealer networks is advantageous.

Responsabilidades

• Act as central entry point for incoming sales leads across digital channels.
• Qualify leads by identifying customer needs, purchase intent and timing.
• Assign opportunities to the appropriate salesperson or POS by geography and priorities.
• Maintain lead ownership through the journey from first contact to order or loss.
• Coordinate follow-up, appointments, test drives and quotations with sales.
• Monitor and improve funnel KPIs and data quality in CRM.
• Provide operational support to Area Managers and Head of Sales & Product.

Conocimientos

Lead management

Sales funnel

CRM

Customer care

Data-driven reporting

Educación

University degree in Business Administration, Marketing, Sales, Communications

Herramientas

Salesforce

Descripción del empleo

smart Europe GmbH, through smart Spain, seeks a Lead & Customer Journey Manager to qualify, assign and follow up on incoming leads from first contact to order or loss. You will bridge prospective customers with the smart agent network, ensuring fast responses, consistent follow-ups and a seamless journey.

You will also support Sales Area Managers and Marketing in routing opportunities from social channels, with a focus on optimizing the customer journey and conversion.