VIP CRM Lead - Global Loyalty & Journeys

Jobgether; España; A distancia; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote work environment

Full-time employment

Children allowance

Mental health support

Sports and wellness activities

Language courses

Automotive services

Veterinary services

Home office setup assistance

Dental services

Books and stationery allowance

Training compensation

Massage and wellness benefits

International, multi-market exposure

Descripción de la vacante

Jobgether is seeking a VIP CRM Lead based in Spain to shape and execute the CRM strategy for high-value customer segments across markets. You will oversee VIP communications, customer journeys, and engagement initiatives to improve experiences and performance in a fast-paced international digital entertainment environment.

You will collaborate with Analytics, VIP Operations, Product, and regional teams to establish CRM standards, test new mechanics, and scale successful approaches across

Formación

• Demonstrated experience in CRM, customer lifecycle marketing, VIP marketing, or a closely related field.
• Strong understanding of CRM strategy, customer segmentation, communication planning, and lifecycle journeys.
• Experience managing CRM initiatives across multiple markets or regions is highly valued.
• Strong analytical skills with the ability to interpret CRM performance metrics and translate insights into actionable improvements.
• Experience identifying underperforming customer journeys and developing optimization strategies.
• Ability to evaluate market trends, identify effective CRM practices, and adapt successful approaches to different markets.

Responsabilidades

• Develop and implement the VIP CRM strategy at the brand level, aligning initiatives with customer and business objectives.
• Build and execute VIP communication coverage plans across key customer segments, scenarios, and markets.
• Oversee and continuously develop CRM journeys across multiple regions.
• Monitor CRM communication effectiveness and customer scenario performance on a regular basis.
• Analyze key CRM and customer metrics in partnership with analysts and align insights across regional teams.
• Identify underperforming journeys, investigate performance gaps, and initiate changes to improve effectiveness.
• Establish a consistent approach to VIP CRM processes, standards, and execution across regions.
• Share successful campaigns, use cases, and best practices between regional teams.
• Research relevant market solutions, CRM approaches, and industry best practices and assess their applicability.
• Test, optimize, and scale successful CRM mechanics across different markets.
• Coordinate CRM initiatives with VIP Operations, Analytics, Product, and other cross-functional teams.
• Support continuous improvement of VIP engagement strategies through data-driven experimentation and performance analysis.

Descripción del empleo

Jobgether is seeking a VIP CRM Lead based in Spain to shape and execute the CRM strategy for high-value customer segments across markets. You will oversee VIP communications, customer journeys, and engagement initiatives to improve experiences and performance in a fast-paced international digital entertainment environment.

You will collaborate with Analytics, VIP Operations, Product, and regional teams to establish CRM standards, test new mechanics, and scale successful approaches across