Lead Journey Architect - Demand Gen Ops

Ingersoll-Rand plc; Coslada; Presencial; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

Ingersoll Rand plc in Madrid region seeks a Marketing Operations Manager / Lead Journey to own end-to-end lead journeys from anonymous engagement through MQL, across multiple brands and regions. You will design, execute, and optimize campaigns, ensuring consistency and scalability.

You will partner with regional teams, balance global standards with local needs, govern data hygiene and funnel reporting, and work closely with analytics to improve attribution and scoring accuracy within a global

Formación

• Experience in demand generation operations and lead management.
• Experience with marketing automation platforms and lifecycle orchestration.
• Strong understanding of MQL definitions, handoff logic, and governance.
• Experience supporting multiple brands or regions within a shared model.
• Analytical mindset to diagnose funnel issues and optimize performance.

Responsabilidades

• Own and optimize lead journeys from anonymous engagement through MQL across global brands.
• Design and govern dark-funnel capture, identification, nurturing, scoring, and qualification flows.
• Own routing logic and lifecycle governance up to MQL handoff.
• Align lead capture and engagement across web forms, chat, messaging, call-back, and other channels.
• Partner with regional teams to adapt journeys to local market needs while maintaining global standards.
• Monitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunities.
• Govern lead data hygiene, taxonomy, and cross-platform consistency.
• Collaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL.

Conocimientos

Demand generation

Lead management

Marketing operations

CRM concepts

MQL handoff

Analytical mindset

Cross-functional collaboration

Herramientas

Eloqua

Genesys

Salesforce

Descripción del empleo

Ingersoll Rand plc in Madrid region seeks a Marketing Operations Manager / Lead Journey to own end-to-end lead journeys from anonymous engagement through MQL, across multiple brands and regions. You will design, execute, and optimize campaigns, ensuring consistency and scalability.

You will partner with regional teams, balance global standards with local needs, govern data hygiene and funnel reporting, and work closely with analytics to improve attribution and scoring accuracy within a global