Growth Marketing Lead — AI-Driven Campaigns

Adevinta; Barcelona; On-site; EUR 42,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Barcelona office

Development budget

International team

Job summary

Seventh Wave, part of Adevinta, is seeking a talented marketer to shape growth for our marketplaces in Barcelona. You will own campaigns, measure impact and drive ROI with data and AI across digital and physical channels.

The role emphasizes fast learning, ownership, and collaboration within an international, high-standard team. English fluency is essential, with experience in consulting or startups considered a plus.

Qualifications

• Clear thinking. You use evidence to form a view on a commercial problem and identify the assumptions worth testing.
• Marketing instincts. You notice what earns people's attention and can explain why a campaign or proposition works.
• Drive and ownership. You set yourself demanding goals, take initiative and follow through when the work becomes difficult.
• Curiosity and learning. You pick up unfamiliar topics quickly, seek out feedback and experiment with AI and new tools.
• Teamwork and communication. You communicate fluently in English and turn ideas into clear briefs for colleagues and partners.

Responsibilities

• Shape the growth plan. Work with the commercial transformation lead and local teams to identify the audiences, categories and regions where marketing can make the biggest difference, and focus activity and spend accordingly.
• Create and launch bold campaigns. Develop distinctive messages and creative ideas, then work with agencies and local teams to test and launch them across digital and physical channels.
• Measure impact and steer investment. Work with data specialists on attribution and experiments that show which activities generate additional customers or revenue. Use the findings to improve campaigns and guide budgets.
• Reinvent marketing with AI. Test AI across research, creative production and campaign execution, and help select the tools and workflows that make the marketing team more effective.
• Grow across the go-to-market function. Build your expertise across paid marketing, out-of-home campaigns, CRM, SEO and sales as your remit grows, working with specialists to improve targeting, measurement and execution.
• Scale successful approaches. Turn effective campaigns, measurement methods and AI workflows into tools and playbooks that other marketplace teams can adopt.

Skills

Clear thinking

Marketing instincts

Drive and ownership

Curiosity and learning

Teamwork and communication

Relevant experience

Job description

Seventh Wave, part of Adevinta, is seeking a talented marketer to shape growth for our marketplaces in Barcelona. You will own campaigns, measure impact and drive ROI with data and AI across digital and physical channels.

The role emphasizes fast learning, ownership, and collaboration within an international, high-standard team. English fluency is essential, with experience in consulting or startups considered a plus.