Head of Sales — Spain | Build & Scale SaaS Growth

Approach People Recruitment; Barcelona; On-site; EUR 65,000 - 70,000; Full time

Job summary

The Head of Sales – Spain will lead the development of the Spanish operation from Barcelona, driving the go-to-market and revenue strategy for the market. You will own the sales function, build a high-performing team, and partner with international leadership to accelerate growth.

This senior role requires a strategic, hands-on leader with SaaS/tech experience, fluent in Spanish and French, and the ability to operate in a fast-paced international environment.

Qualifications

• Significant experience in B2B sales leadership, ideally within SaaS/tech or high-growth environments.
• Proven track record of developing markets and delivering revenue growth.
• Experience managing complex sales cycles with senior decision-makers.
• Experience building, leading and developing high-performing sales teams.

Responsibilities

• Define and execute the sales/go-to-market strategy for Spain.
• Own the Spanish pipeline, revenue generation and performance.
• Identify target accounts and growth opportunities.
• Build and lead a high-performing sales team as the operation scales.
• Establish sales processes, KPIs and reporting for leadership.

Skills

B2B sales leadership

SaaS/Tech sales

Go-to-market strategy

Sales cycle management

Leadership & team building

Job description

The Head of Sales – Spain will lead the development of the Spanish operation from Barcelona, driving the go-to-market and revenue strategy for the market. You will own the sales function, build a high-performing team, and partner with international leadership to accelerate growth.

This senior role requires a strategic, hands-on leader with SaaS/tech experience, fluent in Spanish and French, and the ability to operate in a fast-paced international environment.