Head of Marketing (Denmark & Sweden)

VBET; España; Remote; EUR 150,000 - 190,000; Full time

Job summary

VBET is seeking a Head of Marketing (DK & SE) to define, develop, and execute a regional marketing strategy across Denmark and Sweden. This fully remote, full-time role demands strategic thinking, data-driven decision-making, and leadership to grow brand and revenue in highly regulated iGaming markets.

You will own the P&L, budgets, and end-to-end campaigns across digital and offline channels, while collaborating with product, sales, IT, and compliance teams.

Qualifications

• 8–10+ years of progressive marketing experience with 3–5+ years in senior leadership managing P&L budgets in regulated digital industries.
• Proven track record delivering revenue growth, ROI, and market expansion through comprehensive marketing strategies.
• Deep knowledge across full-funnel digital channels plus traditional media; proficient analytics and BI.
• Bachelor’s or Master’s in Marketing/Business/Communications; MBA preferred.
• Excellent English; Danish or Swedish language skills are a strong advantage.

Responsibilities

• Define and execute a holistic regional marketing strategy aligned with targets, market nuances, and brand vision.
• Own P&L and budget, ensuring ROI and profitability across campaigns.
• Oversee digital and offline channels: PPC, SEO, Social, Affiliate, CRM, PR, Events, Sponsorships.
• Lead brand messaging and end-to-end acquisition/retention efforts across markets.
• Provide executive reporting with robust analytics to C-levels and the Board.
• Ensure compliant and responsible marketing across regulated markets.

Skills

Strategic leadership

P&L management

Digital marketing

Analytics & BI

Cross-functional collaboration

Education

Bachelor's or Master's in Marketing/Business/Communications

Tools

GA4

AppsFlyer

Metabase

Tableau

Power BI

Job description

Are you a visionary marketing leader with a track record of driving exponential growth in fast-paced, highly competitive, and regulated industries?

We are looking for a Head of Marketing (DK & SE) to define, develop, and execute our overarching marketing strategy across Denmark and Sweden. If you are a strategic thinker who thrives on data-driven decision-making, creative innovation, and high-impact commercial results, this is your opportunity to shape the future of our brand in key European markets.

• Location: Remote
• Type: Full-time

What You Will Do

• Strategic Vision: Define and execute a holistic regional marketing strategy aligned with commercial targets, market nuances, and brand vision.
• P&L & Budget Ownership: Manage the regional marketing budget, ensuring optimal capital allocation, spend efficiency, and maximum ROI/profitability across all campaigns.
• Channel Mastery: Oversee performance across digital and offline channels — PPC, SEO, Social, Affiliate, CRM, PR, Events, and Sponsorships.

Brand, Acquisition & Market Growth

• Brand Leadership: Drive consistent brand messaging, positioning, and identity across all markets and customer touchpoints.
• Acquisition & Retention: Build and optimize end-to-end funnels that drive customer acquisition, boost engagement, and maximize retention.
• Market Insights & Innovation: Lead competitor intelligence and customer research to uncover new growth opportunities, adopting cutting-edge MarTech tools and methodologies.

Cross-Functional Synergy

• Cross-Functional Collaboration: Partner closely with Product, Sales, IT, Finance, Risk, Compliance,Legal, and Country Managers to ensure seamless, integrated customer journeys.
• Executive Reporting: Establish robust analytics frameworks to deliver actionable performance insights to C-level executives and the Board.
• Compliance & Responsible Marketing: Ensure all marketing practices strictly comply with local industry regulations and Responsible Gaming standards.

What We Are Looking For

• Relevant Experience: 8–10+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role managing P&L budgets within iGaming, Online Gambling, or a highly regulated digital industry.
• Proven Track Record: Demonstrable success in developing comprehensive marketing strategies that delivered measurable revenue growth, high ROI, and market expansion.
• Digital & Performance Expertise: Deep hands-on knowledge across full-funnel digital channels (PPC, SEO, Programmatic, Affiliate, CRM, Email, Content) alongside traditional media.
• Analytics Mastery: Advanced proficiency in marketing analytics platforms (e.g., GA4, AppsFlyer) and BI visualization tools (e.g., Metabase, Tableau, Power BI).
• Education: Bachelor’s or Master’s degree in Marketing, Business, or Communications (MBA or equivalent advanced degree highly preferred).
• Language Skills: Excellent command of English (written and verbal); proficiency in Danish or Swedish is a strong advantage.

Who You Are

• Possess strong commercial acumen and a relentless focus on exceeding ambitious KPIs.
• Analytical, resilient under pressure, and capable of making critical, data-driven decisions in a fast-changing market.
• You are happy to be the marketing person for the region and to do the work yourself, not only manage it.
• Structured, calm under pressure, and comfortable making decisions with the data you have.