Global Acquisition & Growth Lead - Flexible/Remote

COCUNAT | Clinical Cosmetics; Barcelona; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work schedule

Work from home 1 day a week

Private health insurance

Product discounts

Job summary

COCUNAT is recruiting a Head of Acquisition to lead customer acquisition strategy across international markets from its Barcelona-based Growth team. You will drive performance across Meta, Google Ads, SEO, Affiliates and Content Influencers, shaping channel mix, budgets and growth opportunities.

The role requires strategic vision, leadership and a data-driven mindset to build a scalable acquisition structure that accelerates profitable growth across Spain, France, Italy, Germany and the US.

Qualifications

• 5–8 years of experience in Performance Marketing, Growth or Digital Acquisition
• Strong experience managing Meta Ads and Google Ads with high budgets
• Knowledge of SEO, Affiliates and Influencer-driven acquisition strategies
• Analytical and business-oriented mindset with a strong understanding of performance
• Experience leading or coordinating teams
• Familiarity with GA4, BigQuery, Triple Whale or similar platforms
• Structured, organised and data-driven in decision-making
• Strong ownership mindset and ability to thrive in fast-paced environments
• AI-friendly and comfortable leveraging technology to improve performance
• Fluent Spanish and high English level
• Experience in beauty, skincare, wellness or multi-market consumer brands valued

Responsibilities

• Lead the multi-channel acquisition strategy across Spain, France, Italy, Germany and the US
• Define channel mix and budgets based on CAC, ROAS, LTV and business goals
• Identify new growth and scalability opportunities
• Lead the strategy and optimisation of Meta Ads and Google Ads across multiple markets
• Manage campaigns and budgets with a focus on profitability and sustainable growth
• Collaborate with Creative teams to develop performance-driven messaging and creatives
• Analyse results and turn data into actionable decisions
• Monitor key acquisition KPIs and build reporting frameworks
• Ensure reliable attribution and tracking across the analytics ecosystem
• Lead and develop the Acquisition team
• Foster a data-first, ownership-driven and high-performance culture
• Drive adoption of AI tools and new technologies to improve productivity and performance

Skills

Performance marketing

Growth

Digital acquisition

Data-driven

Team leadership

Analytics

Tools

GA4

BigQuery

Triple Whale

Job description

COCUNAT is recruiting a Head of Acquisition to lead customer acquisition strategy across international markets from its Barcelona-based Growth team. You will drive performance across Meta, Google Ads, SEO, Affiliates and Content Influencers, shaping channel mix, budgets and growth opportunities.

The role requires strategic vision, leadership and a data-driven mindset to build a scalable acquisition structure that accelerates profitable growth across Spain, France, Italy, Germany and the US.