Growth Marketing Architect: Global Campaigns & ABM (Remote)

Duetto Research; España; Remoto; EUR 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Duetto is seeking a strategic Growth Marketing lead to design and own global digital campaigns, including ABM and nurture programs, aligning with sales and customer expansion goals. You will steer multi-channel architectures, channel mix, and budget allocation to maximise pipeline and revenue, while embracing AI-driven approaches.

You will collaborate with Digital Marketing, Customer Marketing, and Content teams to define audience insights, asset requirements, and measurement frameworks for

Competenze

• 5+ years in digital marketing, growth marketing, or marketing operations with measurable pipeline impact.
• Proven ability to design and own ABM campaign strategies for named accounts.
• Strong ability to make commercial trade-offs across paid media, email, nurture, and content syndication.

Mansioni

• Design the strategic framework for global multi-channel digital campaigns, including audience strategy, channel mix, sequencing, and budget allocation.
• Architect and execute ABM campaigns targeting named accounts; define engagement models and success criteria.
• Design nurture, conversion, and expansion strategies across acquisition and customer expansion; optimise conversion paths.
• Define regional strategies and localisation for global campaigns, balancing local adaptation with global consistency.
• Identify gaps in the MarTech stack and improve integration between campaign platforms, CRM, and lead routing.
• Apply AI to campaign design, planning, and optimisation to improve speed and strategic quality.

Conoscenze

Campaign design

ABM strategy

Data-informed decisions

Cross-functional collaboration

Strumenti

HubSpot

Salesforce

Google Analytics

Descrizione del lavoro

Duetto is seeking a strategic Growth Marketing lead to design and own global digital campaigns, including ABM and nurture programs, aligning with sales and customer expansion goals. You will steer multi-channel architectures, channel mix, and budget allocation to maximise pipeline and revenue, while embracing AI-driven approaches.

You will collaborate with Digital Marketing, Customer Marketing, and Content teams to define audience insights, asset requirements, and measurement frameworks for