digital marketing manager in hospitality

Enfint; Barcelona; Presencial; EUR 55.000 - 90.000; Jornada completa

Descripción de la vacante

Duetto — глобальная SaaS‑компания, предлагающая решения для индустрии гостеприимства. В этой роли Growth Marketing Manager вы будете разрабатывать ABM‑стратегии, строить многоканальные кампании и принимать коммерческие решения по перераспределению бюджета.

Вы будете сотрудничать со стейкхолдерами, оптимизировать конверсии и обучать команды, применяя данные и AI‑инструменты для улучшения охвата и роста выручки.

Formación

• 5+ лет опыта в цифровом маркетинге или growth-маркетинге
• Опыт разработки и владения стратегиями ABM
• Умение принимать коммерческие торговые решения по платной рекламе, nurture и контент-синонимы
• Опыт работы с HubSpot, Salesforce, Google Analytics и ABM-инструментами
• Сильные навыки стратегического планирования кампаний, аудитории и каналов
• Коммерческое мышление, ориентированное на воронку и выручку
• Умение презентовать стратегические рекомендации командам
• Плюс: опыт в B2B SaaS

Responsabilidades

• Разрабатывать стратегические рамки глобальных мультиканальных кампаний.
• Принимать коммерческие решения на основе анализа эффективности кампаний.
• Определять архитектуру кампаний для awareness, lead и конверсий.
• Координировать работу команд контента и креатива по направлениям кампаний.
• Проектировать ABM‑кампании и усилия по охвату аккаунтов.

Conocimientos

Digital marketing

Growth marketing

Marketing operations

ABM campaigns

Campaign strategy

Data-driven decisions

AI in marketing

Herramientas

HubSpot

Salesforce

Google Analytics

Programmatic/ABM tools

Descripción del empleo

Описание

Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide.

Задачи

• Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication
• Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort
• Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion
• Brief the Content and Creative team on campaign asset needs and strategic direction
• Design and execute digital ABM campaign strategies for named accounts and account segments
• Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting
• Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop
• Define account-level ABM measurement frameworks and use insights to reshape strategy
• Design and optimize nurture strategies across acquisition and expansion
• Define campaign strategies for customer upsell, cross-sell, and adoption
• Prioritize conversion optimization efforts based on commercial impact
• Own campaign and channel performance analysis and provide strategic recommendations
• Define adaptations of global campaign strategies for local markets
• Provide strategic performance analysis by territory for regional teams and leadership
• Identify gaps and improvement opportunities in the marketing technology stack
• Recommend improvements to integration between campaign platforms, CRM, and lead routing systems
• Ensure campaign infrastructure supports the Growth Marketing team's strategic goals
• Champion clean data practices and campaign hygiene
• Use AI for audience research, competitive analysis, performance modeling, and scenario planning
• Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work.

Требования

• 5+ Years of experience in digital marketing, growth marketing, or marketing operations
• Demonstrable experience designing and owning digital ABM campaign strategies
• Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication
• Experience designing campaigns across acquisition and customer expansion
• Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools
• Strong campaign strategy, audience strategy, and channel strategy skills
• Ability to interpret performance data and make strategic recommendations
• Commercial mindset focused on pipeline and revenue outcomes
• Ability to present strategic recommendations and brief creative teams clearly
• Proactive approach to digital marketing trends and strategic recommendations
• Ability to manage multiple campaign strategies across channels, regions, and commercial objectives
• Nice to have: Background in B2B SaaS.

Условия

No conditions specified