Global HCP Omnichannel Lead - Drive Impact & Innovation

Opella; Barcelona; Presencial; EUR 69.000 - 92.000; Jornada completa

Descripción de la vacante

Opella is seeking an experienced HCP Global Omnichannel Lead to drive our omnichannel strategy across global markets. You will shape engagement, guide regional teams, and embed sustainability and social impact into campaigns.

Lead cross-functional initiatives with Digital, Data, and Tech, develop global playbooks, monitor KPI dashboards, and scale innovative omnichannel solutions worldwide. Fluent English and 12+ years in pharma marketing are required; experience with Veeva CRM, Salesforce

Formación

• 12+ years in omnichannel marketing or digital strategy in pharma or consumer health.
• Global-to-local HCP omnichannel models across AMEA, Europe, LATAM, ASEA.
• Expertise in customer journey design, CRM targeting, consent management, data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud.

Responsabilidades

• Define and manage global HCP omnichannel engagement strategy, aligning with segmentation, content, and scientific priorities.
• Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
• Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
• Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.

Conocimientos

Omnichannel marketing

Digital strategy

CRM targeting

Data tagging

Consent management

Customer journey design

Educación

Degree in Marketing or related

Herramientas

Veeva CRM

Salesforce Health Cloud

Adobe Experience Cloud

Descripción del empleo

Opella is seeking an experienced HCP Global Omnichannel Lead to drive our omnichannel strategy across global markets. You will shape engagement, guide regional teams, and embed sustainability and social impact into campaigns.

Lead cross-functional initiatives with Digital, Data, and Tech, develop global playbooks, monitor KPI dashboards, and scale innovative omnichannel solutions worldwide. Fluent English and 12+ years in pharma marketing are required; experience with Veeva CRM, Salesforce