Global HCP Omnichannel Leader: Strategy & Growth

1463 Opella Healthcare Spain, S.L.; Barcelona; On-site; EUR 69,000 - 92,000; Full time

Job summary

Opella is seeking an HCP Global Omnichannel Lead to shape and lead omnichannel strategy across global markets from Barcelona. You will mentor talent, drive sustainable, patient-centric campaigns, and embed analytics to quantify impact.

You will collaborate with Digital, Data, and Tech teams to implement CRM, consent, and tagging infrastructure, and push a culture of innovation with global KPIs and dashboards.

Qualifications

• 12+ years in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Global-to-local HCP omnichannel modeling across AMEA, Europe, LATAM, ASEA.
• Expertise in customer journey design, CRM targeting, consent management, and data tagging.
• Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent.
• Strong analytical and commercial skills; able to drive adoption through influence and training.
• Degree in Marketing, Digital, Business, or related discipline.
• Certification or training in omnichannel marketing, CRM, or data strategy preferred.
• Fluent in English.

Responsibilities

• Define and manage global HCP omnichannel engagement strategy.
• Provide strategic guidance to markets/brands on reach strategy and KPI setting.
• Develop global playbooks and best practices for HCP journeys and campaign execution.
• Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
• Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
• Establish global KPIs and performance dashboards to monitor reach and ROI.
• Drive innovation through test-and-learn pilots and scale omnichannel solutions globally.

Skills

Omnichannel marketing

Digital strategy

Customer journey design

Analytics

Influence & training

Education

Marketing degree

CRM certification

Tools

Veeva CRM

Salesforce Health Cloud

Adobe Experience Cloud

Job description

Opella is seeking an HCP Global Omnichannel Lead to shape and lead omnichannel strategy across global markets from Barcelona. You will mentor talent, drive sustainable, patient-centric campaigns, and embed analytics to quantify impact.

You will collaborate with Digital, Data, and Tech teams to implement CRM, consent, and tagging infrastructure, and push a culture of innovation with global KPIs and dashboards.